Beam Suntory creates new role: Senior Vice President, Chief Digital & Technology Officer

Premium spirit company Beam Suntory has appointed Hernán Tabah as SVP and Chief Digital & Technology Officer.

In this newly created executive role, Tabah will be responsible for accelerating Beam Suntory’s enterprise digital, data and end-to-end technology strategy. He will report to the President & CEO of Beam Suntory and will serve on the company’s Executive Leadership Team.

Drawing on nearly 25 years’ experience, Tabah will head up Beam Suntory’s IT, digital strategy, delivery and experience teams.

Tabah joins Beam Suntory most recently from ALTRIA, where he was Senior Vice President and Chief Digital & Technology Officer. Prior to ALTRIA, he led in several digital and information technology roles of increasing responsibility at Mondelēz and spent more than a decade at British American Tobacco in various IT and digital marketing roles.

A native of Argentina, Tabah holds an MBA from the IAE Business School Buenos Aires and a BS in Business Administration from the Catholic University of Argentina. Tabah is an active member of organizations like the Latin Corporate Directors Association and the Hispanic Technology Executive Council (HiTEC) to help Latinx technology professionals grow, supporting a diversity and inclusion agenda. He also serves on the CDO Board of Global MMA, helping to shape the future of Digital Marketing across CPG organizations.