All news articles for 2022

Good zero and low alcohol brands have succeeded in understanding the lifestyle – or desired lifestyle – of their drinkers.

How to craft a zero-alcohol brand world

By Chris White, Managing Director, This Way Up

As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...

Do ecolabels support sustainable shopping? / Pic: GettyImages-WeAre

Do ecolabels drive sustainable choices?

By Katy Askew

Ecolabels, many hope, could offer consumers the information they need to promote the purchase of environmentally friendly foods. Oxford University researchers decided to put this theory to the test in an experimental field study.

Image credit: Neutral Foods

‘Carbon neutral’ dairy co raises $12m

By Elaine Watson

Organic pasture-raised dairy co Neutral Foods – which is billing itself as a ‘carbon neutral’ brand through a combination of carbon reduction initiatives and offsets - has raised $12m in a series A round led by Breakthrough Energy Ventures.

Pic:getty/justinpaget

Our top 5 stories of August 2022

By Rachel Arthur

What’s piquing the attention of BeverageDaily readers? From Monster’s alcohol strategy to the latest innovations in wine packaging, here’s a round-up of our most-read articles from August.

Pic:getty/ElenVD

Thinking outside the bottle: Reimagining wine packaging

By Rachel Arthur

Rising costs, supply chain challenges and an increased focus on sustainability provide the perfect opportunity for the wine industry to rethink its packaging. So what alternatives are emerging to the traditional glass bottle?

The findings provide 'pause for thought about the contrast between unrestricted designs in alcohol packaging, and the plain packaging legal requirements for cigarettes'. Pic: getty/shablon

Study assesses influence of alcohol packaging on young people

By Rachel Arthur

With some young adults admitting they purchase alcohol solely on pack appeal, researchers from the University of Stirling in Scotland say further studies should consider the potential of stronger regulation of alcohol packaging.

Pic:getty/martinwahlborg

The emerging global hard seltzer market

By Emily Smith, Content and Editorial Analyst at FMCG Gurus

Awareness of hard seltzers still needs to be built for the category to succeed globally, says Emily Smith of FMCG Gurus in this guest article.

Pic:getty/olemedia

What is 'newsjacking', and how can drinks brands jump on it?

By Tom Harvey, co-founder, YesMore drinks marketing agency

Viral marketing is the holy grail of 'earned' media. Tom Harvey, co-founder, YesMore drinks marketing agency, takes a look at how drinks brands can make newsjacking work for them.

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