Heineken UK has invested ‘significantly’ in the brewery since 2018, most notably with a new state-of-the-art brewery in North London.
Beavertown will continue to be operated separately to Heineken UK with its own functional teams including sales, marketing, brewing and wider existing teams.
Founder Logan Plant will step down as CEO and take on a new advisory role, with Jochen Van Esch, taking on the new managing director role.
Plant says the acquisition by Heineken is the ‘natural next step’ for the brewery. “Beavertown began in my kitchen, ten years ago. From brewing in a rice pan to one of the most successful British brewers in recent years, employing over 160 people and brewing 360,000 hectolitres of beer,” he said.
“The culture of Beavertown is incredibly important – our unique creativity in our design and marketing, our drive to brew the very best tasting beers, and the passion for excellence at the moment people order a pint – and this is something that will continue.
“With Heineken UK, we have a partner who provides support, advice and investment, and gives us the space to flourish. Without them, my dream of being a world-renowned brewery that began with that rice pan a decade ago, would have been impossible. Jochen has worked closely with us all and I have absolute confidence that under his stewardship, the future of Beavertown is burning bright.”
Beavertown is currently outperforming the market by more than three times, and twice that of its nearest competitor, according to MAT CGA / Nielsen. Heineken says it expects the brand to grow significantly under its full ownership, envisioning up to 50 new jobs could be created.