All news articles for March 2021

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The top 50 brewers and craft brewers in the US

By Rachel Arthur

The Brewers Association – the not-for-profit trade association dedicated to small and independent American brewers – has released its 2020 list of the US’ top brewers and craft brewers.

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Promoting sports drinks: Debunk the myths and boost your communications strategy

By Dr Adam Carey, chairman, European Specialist Sports Nutrition Alliance (ESSNA)

Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products. Dr Adam Carey, chairman of the European Specialist Sports Nutrition Alliance (ESSNA), looks at some of these myths...

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Hard seltzer growth will continue: Rabobank

By Rachel Arthur

It’s no secret that hard seltzers are a massive US success story: but part of the excitement around the category is the continued potential for the future. “It’s not just the current size of the category, which is attention grabbing enough, but the fact...

LIFEWTR Immune support (right) joins LIFEWTR.

What's hitting the shelves? New product launches

By Rachel Arthur

Hard seltzers continue to spring onto shelves; but there's also innovation with 'mind-cooling drinks' and plant-powered energy drinks. We take a look at some of the new products hitting the shelves around the globe.

Picture credit: Flow Water

Go big or go home… Flow Water gears up for going-public transaction

By Elaine Watson

Flow Water founder Nicholas Reichenbach launched with some pretty lofty ambitions (cue comparisons to Fiji, Evian, building the ‘Tesla of water’ and becoming an ‘iconic’ brand). But if you’re going to get into a business as capital intensive as bottled...

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Could paper wine bottles replace glass bottles?

By Émilie Steckenborn, founder and host of the Bottled in China podcast

A significant proportion of wine's carbon footprint comes from packaging. Could paper bottles reduce its impact? In this guest article, Émilie Steckenborn asks whether a transition to paper could happen in the near future.

The new roadmap includes 10 commitments.

Beverage carton industry reveals ten-year roadmap

By Jim Cornall

ACE, The Alliance for Beverage Cartons and the Environment, and its members SIG Combibloc, BillerudKorsnäs, Elopak, Stora Enso and Tetra Pak, have set the industry’s vision for the future, aiming to deliver the most sustainable packaging for resilient...

Are online tastings a blessing or curse? Pic:getty/demaerre

Digital will keep drinks flowing in 2021

By Jon Reay

Are virtual experiences a second best or a new premium? What's next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.

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How beverage brands can better engage Millennials and Gen Z

By Jin Kim, CEO, Creative Digital Agency

Often called “industry killers” by the mainstream media, Millennials and Gen Zers of legal age are drinking less alcohol than any generation before them. Jin Kim, CEO of Creative Digital Agency, explores how to reach these cohorts in this guest article....

Novax AB is the investment company of the Stockholm-based Axel Johnson Group.  Pic: Novax

Novax acquires Ulrick & Short

By Jim Cornall

Swedish investment company Novax has acquired a majority stake in Ulrick & Short, a UK producer of sustainable and healthier 'clean label' food and food ingredients.

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The power of competitive collaboration

By Adrian Lugg, founder and Managing Director of Hop Hut Marketing

It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of Hop Hut Marketing, in this guest article.

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'Cachaça is far more than the Caipirinha!'

By Rachel Arthur

For those who know Cachaça, it is usually associated with a Caipirinha cocktail. But the drink has far more to offer: and promoting the diversity and versality of the Brazilian spirit to bartenders, distributors and consumers can help it achieve its potential...

Britvic posts its 2020 full-year results

Britvic sales down amidst COVID-19 pressures

By Gwen Ridler

Drinks manufacturer Britvic has posted a dip in sales and earnings in its full-year 2020 results, as it looks to premiumisation, e-commerce and low calorie drinks to boost business.