All news articles for March 2021

Pic:CanopyGrowth

Canopy Growth launches CBD beverages in the US

By Rachel Arthur

Canopy Growth Corporation is entering the ‘high-potential US CBD beverage category’ with its premium ready-to-drink CBD-infused sparkling water Quatreau.

Pic:getty/viewapart

How to keep your brand and venue marketing ‘reopening safe’

By Dan Hooper, co-founder, YesMore alcohol marketing agency

As the UK prepares to ease restrictions, brands and venues face the challenge of finding a celebratory yet responsible and realistic tone in their marketing and communications. Dan Hooper, co-founder of YesMore marketing agency, gives his five top tips...

Pic:getty/ivanmollov

Conquering the challenges: AB InBev's Brazil business

By Rachel Arthur

AB InBev’s Brazilian beer business delivered strong performance in 2020, despite the challenges of the year. A combination of speedy innovation, premium brand strength and digital developments have been the key to success in the country, says the company....