All news articles for June 2018

Pic:getty/EddieHernandezPhotography

‘It’s hip to love hops!’ Five consumer trends in craft beer

By Rachel Arthur

Craft beer is here to stay: but what are consumers looking for? And what does this mean for the craft brewing industry? The good news is that craft beer consumption continues to rise; but a new report warns that building brand loyalty will be an uphill...

Does this image feature nostalgic cues - or bright colours that appeal to children?

Nostalgia may seem nice – but alcohol brands should use with care

By Rachel Arthur

An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal to children today, warns the Portman Group.

Coca-Cola Clear launches in Japan

Coca-Cola Clear launches in Japan

By Rachel Arthur

Coca-Cola Japan has launched a transparent drink called Coca-Cola Clear, which hits shelves nationwide this week.

Highland Spring's new 'eco bottle'

Highland Spring trials 100% rPET bottle

By Rachel Arthur

Natural source water brand Highland Spring is trialing a 100% rPET bottle in the UK, and will use the trial to gain insight into consumer perception of recycled plastics.

Natural ingredients for beer: hops and grains. Pic: Getty/alexraths

The Brewers of Europe Forum

AB InBev CEO: ‘Beer needs to play the natural card more’

By Rachel Arthur

Beer is all about natural ingredients: and that’s something the industry needs to emphasize in order to appeal to today’s consumers, says AB InBev CEO Carlos Brito. And beer also needs to learn from wine and highlight its connections to agriculture and...

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