Expo East
COCO5 tackles taste
The front-forward taste of minerals and the lingering finish of many coconut waters turn off consumers, but COCO5 overcomes this challenge by adding natural fruit flavors to its young coconut water. The brand also sets itself apart from the pack with its low-sugar and -calorie counts. An 8-ounce serving of its coconut water have 40 calories and 7 grams of sugar compared to 57 calories and 10 gram of sugar in Zico, and 60 calories and 15 grams of sugar in VitaCoco, according to the company.
