Expo East
Caribe Exotic puts the lime in the coconut
Tropical juice company Caribe Exotic also forgoes heating its new coconut water, which launched at Expo East. The company's co-founder says heat pasturization kills the nutrients in the water. To preserve the nutrients, the company instead adds fresh lime juice as a natural preservative. The lime also counterbalances the lingering aftertaste of coconut water that turns off some consumers.
