ANUGA TASTE THE FUTURE 2013
4. Royce Energy Drinks
Royce is interesting enough, as an energy brand, to sport attractive can designs and offer non-alcoholic energy drinks in Mojito and whiskey flavors.
What’s slightly ridiculous though – in my eyes – is the name itself. Clearly a play on the prestige English car marque Rolls Royce, it just isn’t quite there, is it? ‘Mine’s a whisky Royce’ Slightly risible ring to it… ‘And that’s your Toyota Corolla parked outside, Sir?’