ANUGA TASTE THE FUTURE 2013
2. Loveergy
I can’t even begin to tell you how much I dislike this energy drink brand name, which (in its word play ‘passion’) actually spells the second ‘e’ in 'Loveergy' backwards (sorry, my keyboard doesn’t have that function). Well, I guess I just have begun.
More laughable still is the brand messaging, with one postcard given out at the Loveergy booth proudly acclaiming the brand for ‘the art of f*** yeah moments’. I put the asterisks in. Edginess, risk – what’s not to love? Apart from everything.