4. Nescafé (37)
Nescafé (-4%, $10.651bn) continues to invest in products such as Dolce Gusto and Nescafé Milano that target the fast-growing single-cup coffee segment, investing heavily in the UK and Germany to build European infrastructure for Dolce Gusto.
Despite this success in Europe, Interbrand notes that Dolce Gusto has struggled to gain traction in the States, adding that it is too early to assess whether Milano has been a global success or not.
“Achieving profitability in its last fiscal year, coupled with double-digit top-line growth, the strength of the brand has been clearly demonstrated,” Interbrand concludes.
(Picture Credit: Paulino Moran/Flickr)
