9. Corona Extra (93)
Consistent messaging means that Corona Extra (+5%, $4.276bn) is now the top-selling imported premium beer in the US and is present in 15 countries spanning Asia, Africa and Oceania, and AB InBev’s $20.1bn purchase of the shares it didn’t own in Grupo Modelo only adds to its financial firepower.
The Taylor Steele-directed video, ‘On Mexico Time – From Where You’d Rather Be’ saw a shift in the brand’s global positioning as it works to conquer international markets, Interbrand notes.
(Picture Credit: Stanley Wood/Flickr)
