We’ve tracked the 'Pepsi' trend since 1898, when Brad’s Drink (invented in 1893) became 'Pepsi-Cola', and the legend was born, before the brand became Pepsi in (1961). Mentions proliferate from 1952 – Joan Crawford apparently helped mastermind a marketing transition from ‘value to lifestyle’, but flatten out from 1957-63, then take off again before peaking in 1977.
The good news for the brand? It hit another literary purple patch between 2000 and 2008.
Quote: “The most condensed format of the conversionist motif is the TV commercial…Newness of life can now be associated with a change of heart about politics, the purchase of a new car or the selection of a beverage. A Pepsi commercial, for example…” – Gregor T Goethals (1926-2008)