AUTHORS SOLD ON SODA: LITERARY MENTIONS 1886-2008
Red Bull – ‘Everybody knows it: Red Bull’
The classic energy drink – invented in 1987 – that everyone either loves to love or loves to hate, Red Bull really spread its literary wings in 1996, and has been on an upward trajectory ever since.
Quote: “Everybody knows it: Red Bull, the silver-blue canned energy lemonade. But the animally beverage is much more than a caffeine-loaded drink." - Sabine Buchholz (writing in 2008)
