5. Senior Sippers
“Older, less frequent and low spending wine drinkers with a limited interest in wine.”Important own-label and entry level brand consumers, they represent 18% of regular US wine drinkers but only 3% of the total wine spend.
Over half drink wine 1-3 times a month, and they are older consumers of whom over half earn under $60000 a year.
(Picture Credit: Alex Pepperhill/Flickr)