Low Alcohol

Profile series: Innovators in the low/no alcohol industry

My Drynuary: 'My goal as a winemaker is to create wines that make consumers feel there is a product that was made just for them'

03-Jan-2024 By Rachel Arthur

California’s lower alcohol Cupcake Lighthearted wines (8% ABV) were inspired by winemaker Jessica Tomei, who craved a lighter option to fit in with her active lifestyle. In this series profiling brands in the low/no alcohol industry, we talk to Tomei...

Understanding the consumers driving growth in alcohol-free: Part 2

17-Aug-2023 By Rachel Arthur

A fifth of Americans plan to cut back on alcohol. What’s motivating them to drink less?

Waitrose and Diageo team up to design dedicated areas for low and no alcohol drinks in supermarkets

10-Aug-2023 By Rachel Arthur

UK supermarket Waitrose is working with Diageo to introduce ‘bold, dedicated areas’ for low and no alcohol drinks in 253 shops across the UK.

‘A new star is born’: Heineken Silver makes its US debut as a light lager for 'new generation' of consumers

05-Apr-2023 By Rachel Arthur

Heineken Silver launches in the US as a premium lower-carb, lower-cal beer for a ‘new generation of drinkers looking for a light lager with the premium taste of Heineken’: bringing in a new option to fit between flagship Heineken and alcohol-free Heineken...

Food industry targets cuisine pairings for low- and no-alcohol beverages as low/no innovation accelerates

11-Jan-2023 By Oliver Morrison

With low/no alcohol consumption set to rise a third by 2026, according to some estimates, Synergy Flavours has crafted flavour pairings for premium soft drinks and alcohol-free beverages that complement some of the UK’s favourite global cuisines, including...

Industry group calls on UK government to prioritize review of low alcohol descriptors

06-Jan-2023 By Rachel Arthur

The Portman Group is urging the UK government to launch a long-awaited consultation on low alcohol descriptors.

From tequila to botanicals: Bacardi talks summer spirit trends

16-Jun-2022 By Rachel Arthur

What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...

‘Low/no ABV should never mean short-tasting one’s taste buds!’ Bolle brings new tech to wine alternative

20-May-2022 By Rachel Arthur

Launching at the London Festival in June will be ‘effortlessly effervescent’ Bolle, a new low/no sparking brewed drink designed to bring the same success to the low/no wine occasion as the neighboring beer and spirits categories.