Premium ‘boosters’ and functional add-ons have found a place in smoothie chains, and now they’re headed for coffee. Canada-based Coffee Booster wants flavorless function to be a new step in morning coffee routines.
A beverage brand that specializes in functional shots, Ethan’s is breaking into the energy drink category for the first time with a line of Organic Energy Shots formulated with green tea, lion’s mane and guayusa.
Indian nutrition brand &Me is eyeing South East Asia with its functional beverages for women, with plans to update its packaging, introduce more product formats, and conduct clinical trials within the next six months.
Singapore start-up Nutrixin has launched its first functional beverage on the market, an apple peel essence containing five times the polyphenol content of conventional juices and 100 times more quercetin than a fresh apple.
Former Denver Broncos running back Terrell Davis is set to launch a CBD-infused beverage this spring designed for high-performance athletes. The Defy beverage will be the first in a collection of CBD products.
Increased demand for fortified drinks – along with the emergence of new technologies which increase productivity – are helping make beverages the fastest growing sector in the F&B processing machinery market in the US.
Brooklyn Crafted (BC) has built its New York brand with its own spin on ginger ale, drawing on the gutsy flavors from its Chinese roots. It’s now exploring other exotic flavors with a new calamansi citrus drink.
Sparkling botanical blend Petal - a cross between herbal tea, soda and functional water - has reformulated its core line of drinks less than a year after launching in May 2018. The new recipe is sweetened with organic agave, rather than stevia.
Kombucha continues to grow in popularity, capitalizing on trends like fermentation and functional ingredients. It’s also branching out beyond the tea market and into alcohol with hard, beer-alternative options like Flying Embers.