Digital

Pic:getty/DKosig

Think like an architect to get your digital house in order

By Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture, Coca-Cola HBC

Tech innovation and digital transformation are critical in a fast-changing marketplace, but how do large businesses make this happen so they can adapt and grow? In this guest article, Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture...

Are online tastings a blessing or curse? Pic:getty/demaerre

Digital will keep drinks flowing in 2021

By Jon Reay

Are virtual experiences a second best or a new premium? What's next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.

Pic:getty/mustafahacalaki

Guest article

Customer data is the most important ingredient in drinks

By Jon Reay, Founder of Rewrite Digital

The liquid product is clearly fundamental to drinks firms but without the right exposure and consumer thirst for it sales soon dry up, writes Jon Reay of Rewrite Digital in this guest article.

AI beer, robotic cocktail makers, and connected cocktail libraries - what next for digital?

Guest article

Digital remains untapped by drinks firms

By Jon Reay, founder, Rewrite Digital

By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.

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