Digital

Pic:getty/mustafahacalaki

Guest article

Customer data is the most important ingredient in drinks

By Jon Reay, Founder of Rewrite Digital

The liquid product is clearly fundamental to drinks firms but without the right exposure and consumer thirst for it sales soon dry up, writes Jon Reay of Rewrite Digital in this guest article.

AI beer, robotic cocktail makers, and connected cocktail libraries - what next for digital?

Guest article

Digital remains untapped by drinks firms

By Jon Reay, founder, Rewrite Digital

By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.

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