Diageo has launched a new partnership lab, called Fusion by Diageo, which will bring in innovators to ‘co-develop the next generation of digital products that will elevate consumer experiences’.
By Annie Dumitrescu, Head of Digital Commerce, Coca-Cola HBC
Coca-Cola Hellenic Bottling Company is accelerating its Digital Commerce capability to further drive customer connection. Annie Dumitrescu, head of digital commerce at CCHBC, explains how in this guest article.
By Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture, Coca-Cola HBC
Tech innovation and digital transformation are critical in a fast-changing marketplace, but how do large businesses make this happen so they can adapt and grow? In this guest article, Gerald Lewis, Head of Strategy, Innovation and Enterprise Architecture...
COVID-19 changed how consumers eat and shop. But as much of the world unlocks and we emerge into the ‘new normal’ of a post-COVID era, what trends will stick?
Are virtual experiences a second best or a new premium? What's next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.
Constellation Brands will purchase Empathy Wines, a ‘high-performing, digitally-native wine brand and direct-to-consumer (DTC) platform’ founded in 2019.
COVID-19 has contributed to a rapid acceleration in the beverage industry’s use of digital technology over the past 12 months, with new technologies forecast to play an increasingly important role in the industry’s future survival and growth, a new report...
Coca-Cola India has turned to mobile technology to sell its Kinley mineral water to Indian customers, as part of its ‘digital transformation’ strategy.
The liquid product is clearly fundamental to drinks firms but without the right exposure and consumer thirst for it sales soon dry up, writes Jon Reay of Rewrite Digital in this guest article.
By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.
