Coca-Cola European Partners (CCEP) has launched a new citrus flavor for sugar-free Monster Energy Ultra, seeing a 32% rise in sales of low calorie energy drinks and a shift in interest away from traditional energy drink tastes.
ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION
Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand Mountain Dew Kickstart.
Monster Energy has launched two new drinks in the UK market via Coca-Cola Enterprises (CCE), with soda-energy blend Monster Assault seemingly pitched at more mainstream CSD drinkers.
Monster Beverage has confirmed to BeverageDaily.com that it has shelved plans to launch female-oriented energy drink line extension Monster Energy Ultra Pink.
Monster Beverage plans to launch a protein-rich energy drink range called Muscle Monster in 15.5oz cans, as well as a zero-calorie, zero sugar energy option, in H1 2013.