Nestlé Waters North America has sold two of its iced tea brands, Tradewinds and Sweet Leaf Tea, to a private equity firm as part of its strategy of shifting towards a better-for-you beverage portfolio and focus on its legacy bottled water brands.
Nestea unveiled its new packaging and reformulated lines of RTD tea to US consumers earlier this year and has now launched its “Less is More” campaign.
The global ready-to-drink tea market reached 37 billion liters in 2016: up 40% since 2011. And F&B market consultancy Zenith Global predicts this impressive growth is set to continue with global consumption expected to reach 45 billion liters by 2021.
'We've learned how much fun it is to embrace competition'
Since launching one year ago, ready-to-drink (RTD) brand Shaka Tea now has plans for targeted national expansion in the US after closing its first round of seed investment.
From new cold-pressed juices in the US to the alcoholic root beer category in Australia, we take a look at some of the new products reaching beverage aisles across the globe this month.
Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict a ‘banner year’ in packaged beverages led by brands including Sparkling Ice, Monster and Lipton.
Tea isn’t just for grown-ups anymore, as instant and ready-to-drink teas are paving the way for strong positioning among families, children and teens, according to a recent report by market research firm Packaged Facts.
Charbrew founder Adam Soliman tells BeverageDaily.com his entrepreneurial brand is keen to take on Unilever iced tea Lipton with a healthier UK alternative launched into Holland & Barrett this week.
Coca-Cola Hellenic will release a reformulated version of Nestea RTD tea in Italy in 2015 as it seeks to grow the appeal of a global product by tailoring it to the nation’s tastebuds.
UK tea brand Charbrew now has annual sales of £500,000 and says its new push into retail giant Tesco will establish it as a ‘recognized force’ for innovation in the tea category.
Europe is the epicentre of stevia-based beverage launches, and the sector is driving development of the all-natural sweetener, according to major supplier PureCircle.
Nestle Waters is launching a Nestea range of liquid water enhancers to provide its the taste of the RTD tea in a 'portable, customizable' form, and plans to market the product alongside bottled waters Pure Life, Poland Spring, Arrowhead and...
Just how much comfort can manufacturers facing legal challenges over their use of 'all-natural' claims take from Judge Richard Seeborg’s March 28 decision to throw out a case about AriZona Iced Teas?
Adomas Pranevicius, CEO of MyDrink Beverages, gives BeverageDaily.com readers the further lowdown on new non-alcoholic drinks concepts that could set the market alight in 2013.
The CEO of beverage development and innovation company MyDrink Beverages tells BeverageDaily.com why his firm's new non-alcoholic beverage concepts for 2013 could take the market by storm...
German ingredients giant Döhler claims that many consumers now see RTD teas as too sweet, and says its new range of tea concepts with more authentic tastes could drive uptake.
Following Nestlé and Coke’s decision to slim down its ready-to-drink (RTD) tea business, Beverage Partners Worldwide, Euromonitor analyst Richard Haffner told BeverageDaily.com that nuclear headlines suggesting a ‘global retreat’ perhaps overstated its...
New industry research suggests that producers are shifting away from the traditional orange flavour and focusing more on mixed flavours that are less vulnerable to frozen concentrate orange juice (FCOJ) price hikes.
The spread of cola brands from the US to the rest of the world
could be copied by the spread of health drinks and iced tea and
coffee westwards from Japan, claims a new Datamonitor report.
Tea and coffee are the staple beverages drunk by thousands of
people the world over but despite its longevity, the category is
far from stagnant. This is because of the popularity of iced tea
and coffee, sales of which are expected...
