Anheuser-Busch is in the process of delivering more than 155,000 cans of emergency drinking water produced by its Cartersville, Georgia, brewery for US Gulf Coast communities affected by Hurricane Harvey.
A new tap water database by EWG (Environmental Working Group) aims to inform Americans about their drinking water and create a higher safety standard for tap water quality based more on scientific input than federal regulations.
Custom beverage machine startup Bevi has raised $16.5m in funding to launch its counter-top beverage dispenser model and expand its North American footprint with the ultimate goal of making packaged beverage waste obsolete.
Clean drinking water is more important than clean air to Americans and most citizens expect cross-sector collaboration from governments, businesses and environmental organizations to secure a clean water future, according to a new study conducted by Nestlé...
Offers to buy-one, get-one free are an effective marketing strategy, but the maker of GIVN bottled water believes an even more effective take on this technique is an offer to buy-one, give-one.
PREMIUM WATERS 2014, ZENITH INTERNATIONAL, DUBAI, DECEMBER 8-9
Waters connoisseur Michael Mascha believes hydration alone is boring and believes that premium water brands should push their epicurean credentials to emphasize distinctive terroir and taste.
The European Federation of Bottled Water (EFBW) strongly denies that bottled water has hidden costs for human health and the environment, after a US pressure group urged consumers to kick an $11.7bn global ‘bad habit’.
Leaked messages between PR professionals representing the Natural Hydration Council (NHC) have uncovered suggestions for promoting bottled water that include the dissemination of data undermining the safety of tap water.
Neither the public nor federal regulators in the United States know enough about where bottled water comes from or how it is made safe, the chairman of a congressional oversight committee has said.
Added-fluoride bottled water may soon be hitting chillers and shelves across New Zealand and Australia as authorities debates whether to bring their national formulation regulations inline with those of markets like the US.
Despite their dominance within the market, Bottled water
manufacturers are coming increasingly under pressure from
point-of-use (POU) water suppliers amidst recent environmental
criticism of the industry, according to a new report.
Persuading consumers to pay money for tap water - no matter how
well it is purified and packaged - is a difficult task, but growing
numbers of companies across Europe are successfully doing just
that. The key, it seems, is to focus...
Health concerns are leading to increasing consumption of bottled
and bulk water, so much so in fact that water is set to overtake
carbonates as the leading soft drink within just three years,
according to a new report by Canadean.