Following the summer of hard seltzers in 2019, White Claw’s popularity is expanding in 2020. It announced plans for a new facility to keep up with demand for the drink, and the brand will sponsor one of the biggest American festivals of the year.
Molson Coors Canada has broken ground on a new 140-acre facility in Longueuil with a focus on sustainability, promised to be the beer giant’s most ‘modern and forward-looking’ brewing site and distribution facility to date.