Markets

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Ten top trends to watch in 2021

By Will Cowling, FMCG Gurus

2020 was one of the most turbulent and unpredictable years in modern history. Food and drink brands are now looking at what 2021 will hold. Focus undoubtedly will be on the impact that COVID-19 has had on consumer attitudes and behaviors, understanding...

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What 2021 holds for RTD alcoholic beverages

By Ryan Close, Founder & CEO, Bartesian

It’s clear that consumers are embracing ready-to-drink beverages. Demand for RTD alcoholic beverages has been rising over the past few years, led by hard seltzers’ skyrocketing popularity like White Claw and Truly. As consumers embrace RTD beverages’...

New appointments in the beverage industry: December 2020

People on the move: December

By Rachel Arthur

2020 has been an eventful year: but 2021 will also require skilful navigation. New leaders will be dealing with continued uncertainties; but also identifying new opportunities and driving innovation. Here’s some of the people looking to the new year as...

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Trendspotting in beverage flavors

By Rachel Arthur

What will be the top tastes of 2021? Classics like citrus will evolve with more exotic variants; botanicals and florals will offer a premium flourish; and our taste for adventure will bring flavors from the Mediterranean and Asia to the forefront. We...

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New Zealand wine exports reach record $2bn

By Rachel Arthur

Ten years ago, New Zealand Winegrowers set out ambitions to double wine exports from $1.04bn to reach $2bn in 2020: with the latest figures showing it has reached this goal.

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The best global beverage brands of 2020

By Rachel Arthur

Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?

Juices are an attractive base for personalized beverages, given they already contain real nutritional ingredients. Pic:getty/mizina

Do consumers want personalized beverages?

By Will Cowling, marketing manager, FMCG Gurus

Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...

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Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

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COVID-19: Google trends reveal global nutrition focus

By Nikki Hancocks

A Google Trends analysis report reveals the "profound effects" of COVID-19 on interest in immune-boosting nutrients and herbs globally and which specific ingredients consumers favour across different global regions.

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Five strategies for success during COVID-19

By Rachel Arthur

Traditional ways of doing business may have come under pressure during the pandemic – but smart beverage brands are showing creativity, imagination and resilience in adjusting to the new reality. Rabobank highlights five strategies for success in a coronavirus...

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