Beer technology and marketing…

Beer

Inaugural 'Small Brewery Sunday' bolsters US craft brewers

The Brewers Association (BA) announced its first Small Brewery Sunday in the US, a campaign designed to support the more than 7,500 local craft brewers across the country.

Molson Coors Brewing Company will become Molson Coors Beverage Company in 2020, to reflect the company's plans to move beyond beer.

Molson Coors moves North American HQ to Chicago, cuts up to 500 jobs

Third quarter results for Molson Coors Brewing Company this week revealed major restructuring plans for its North American business. Relocations and job cuts will occur in order to ‘revitalize’ the company.

US cider brand Bold Rock joins Artisanal Brewing Ventures

Bold Rock, the #2 cider brand in the US, will become part of Artisanal Brewing Ventures.

Irish Whiskey is on the list of European GIs protected in China. Pic:getty/vincent20044

EU and China agree GI protection for 200 products

The EU and China have concluded negotiations on a bilateral agreement to protect 100 European Geographical Indications in China; and 100 Chinese Geographical Indications in the EU.

Natty Light Seltzer was launched in August; while Bud Light Seltzer will follow in early 2020. Pic:Anheuser-Busch.

Bud Light seltzer to lead AB InBev’s charge in the category

The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...

Lion acquires US craft brewer New Belgium Brewing

Lion acquires New Belgium Brewing: gaining 'immediate scale' in the US craft market

Lion Little World Beverages – the craft division of Kirin’s Australian beverage business Lion – will acquire New Belgium Brewing in the US.

Anheuser-Busch acquires remaining shares in Craft Brew Alliance

Anheuser-Busch will acquire the remaining shares it does not already own in Craft Brew Alliance: adding the business into its US Brewers Collective.

L.A Libations has worked with health-focused brands such as Arya sparkling water, Aloe Gloe, Core, Body Armor and The Living Apothecary. Pic:gettyrimmabondarenko

Molson Coors invests in L.A. Libations to boost non-alcoholic beverage portfolio

Beer giant Molson Coors has announced a multiyear partnership with L.A. Libations, a beverage creator and incubator specialising in emerging brands.

Special Effects (0.4% ABV) debuted in Sweden in December 2018 before rolling out across the UK and Europe. Now, it's hitting the US. Pic: We Are You NY Photography

Can non-alcoholic beer take off in the US? Brooklyn Brewery is betting on it

Brooklyn Brewery has just launched its first non-alcoholic beer in the US, called Special Effects, after its resounding success in Europe. While non-alcoholic beer may often be seen as an alternative to traditional beer, Brooklyn CEO Eric Ottaway believes...

Truly has recently announced a reformulation, a hard lemonade product and a sponsorship with the NHL.

Truly will be the first hard seltzer served in-flight

In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.

Images are one of the most important elements of digital content optimization, as ecommerce is a highly visual experience. Pic: Getty/Bet_Noire

Optimizing alcohol for ecommerce: ‘How easy do you make it for people?’

Online sales represent less than 1% of alcohol’s total US sales, but it’s a fast-growing category that retailers are still trying to crack. A clean digital presence with simple navigation is key, experts say.

Mexican craft beer looks to mimic big-brand success with exports

At the recent Cerveza México 2019 event, it was revealed that the country’s craft beer market is nearly up to 1,400 independent breweries with a 29 million litre output. The industry relies heavily on exports to the US and Europe to keep up with annual...

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