Sparkling Ice: Vice President of Revenue Strategy, Management & Planning
Talking Rain Beverage Company has appointed Emilia Tauss as its new Vice President of Revenue Strategy Management & Planning.
The company – the producer of US top selling sparkling water brand Sparkling Ice – says Tauss will play an integral role in the company’s growth plans, expansion needs and future strategies.
Tauss joins Talking Rain with over 20 years of consumer-packaged goods (CPG) experience at companies such as PepsiCo, Trident Seafoods, Essentia Water and Ste. Michelle Wine Estates.
She is tasked with building the promotion, category management and sales planning teams at Talking Rain; as well as developing tailored brand recommendations based on shopper insights and buying behavior to increase net revenue.
The addition of Tauss and the Revenue Strategy Management & Planning division follows the appointment of the company’s first Chief Growth Officer, Rich DePencier, a former executive at Starbucks and Procter & Gamble.