AB InBev reaches goal of putting alcohol guidance labels on all beer products
All of AB InBev’s beer products - totaling some 500 items - now include alcohol guidance labels: including markets where there is no legal mandate to do so. That makes it the largest voluntary guidance initiative every undertaken by a beer, wine or spirits company, says the beer giant.
Many consumers are used to seeing smart drinking messages on bottles, because they are legally required or strongly encouraged under industry initiatives. But that’s not always the case – AB InBev’s commitment covers 26 markets where there is no legal mandate for label warnings, which in fact represents 50% of its global market.
The company’s chief legal & corporate affairs officer tells us how the company reached its goal, and its other smart drinking initiatives.
