Stoli Group introduces master distiller for Cenote Tequila

Stoli Group, an ultra-premium spirits and wines company headquartered in Luxembourg, has appointed a master distiller for Cenote Tequila, Miguel Cedeño-Cruz.

Cenote Tequila is described as an ‘ultra-premium 100% Agave Azul Tequila with a complex flavor profile that balances fragrant cooked agave with delicate wood notes’. Cedeño-Cruz brings extensive experience, skill, and innovation to his role as master distiller in which he will be responsible for overseeing the production processes, quality control, and strategic development of the brand.

Hailing from Guadalajara, Mexico, Cedeño-Cruz brings with him expansive knowledge of the tequila industry. His experience includes serving as tequila manager at Diageo Mexico, president of several technical committees in the Tequila Regulatory Council (CRT), professor for the Alcohol School from Alltech Institute of Brewing and Distilling, master distiller for the Tequila National Chamber, developer of tequila brands for Sazerac and E&J Gallo (among others), operation director in Tequila Herradura and Brown-Forman, and Diageo contractor for sustainability projects.

Cedeño-Cruz is tapped to speak at conferences around the globe including in Mexico, the US, Canada, UK and Ireland. Of note, Cedeño-Cruz has presented the tequila process to world leaders over the past few years including the presidents of Mexico (Felipe Calderon), the US (Barack Obama), and Canada (Stephen Harper).