Jasmin Allen: SVP Hennessy US
Jasmin Allen has been promoted to Senior Vice President of Hennessy US.
Embarking on the new role last month, Allen is leading the Hennessy business for Moët Hennessy USA. She will serve as the highest-ranking Black executive at Moet Hennessy USA and one of the few female executives in this role within the spirits industry.
Allen began her career at Moët Hennessy in 2016 as Brand Director, Belvedere. After a stint at BET as Vice President, Brand Strategy & Marketing, Allen returned to Moët Hennessy as Vice President of Moët & Chandon. Her previous roles have included those with The Coca-Cola Company and T-Mobile.
“In her role as Senior Vice President, Hennessy, Allen will leverage her strategic marketing and brand leadership skills as well as her extensive industry network to drive the Hennessy component of our 2030 Strategy,” says the company. “Jasmin will lead the Hennessy team in strategy, execution and programming to expand the brand’s consumer base and convert existing customers to more elevated expressions of the brand.”