Molson Coors launches Vizzy Lemonade Hard Seltzer

By Rachel Arthur contact

- Last updated on GMT

Pic:MolsonCoors
Pic:MolsonCoors

Related tags: hard seltzer, Molson coors, Us

Molson Coors is eying up lemonade as ‘an emerging sub-segment of the seltzer space’: and will launch Vizzy Lemonade Hard Seltzer in April.

The Vizzy Hard Seltzer brand – which launched last year – is the #5 hard seltzer in the US, according to Molson Coors. Vizzy Lemonade will launch in the US in four flavors, and like its flagship hard seltzer will contain antioxidant vitamin C as its point of difference in the increasingly crowded hard seltzer market.

The gluten-free line will be sold in variety 12-packs featuring four flavors: Strawberry Lemonade, Peach Lemonade, Watermelon Lemonade and Raspberry Lemonade. Each 5% ABV 12-ounce can contains 100 calories.

Vizzy Lemonade joins a slate of lemonade hard seltzers already lined up for 2021: including Truly Lemonade, Bud Light Hard Seltzer Lemonade, Mike’s Hard Lemonade Seltzer and Crook & Marker Spiked Lemonade.

Molson Coors has also introduced a new hard seltzer brand in the UK: called Three Fold Hard Seltzer. Hitting shelves in March, Three Fold Hard Seltzer will come in three flavors: Red Berries, Tropical and Citrus. Each 4% ABV 330ml can contains 93 calories. 

Related topics: Retail & Shopper Insights

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