All news articles for November 2018

Most spirits without a mass-market audience are confined to serving their local region and rely on word of mouth to buoy sales. Shots Box wants to change that.

Box it up: Craft spirits expand with curated subscriptions

By Beth Newhart

With the growing affinity for craft alcohol in the US, startup company Shots Box delivers a range of craft spirits samples to the subscription box market. It expands the footprint of craft distillers who would otherwise be limited by regional distribution.

Huel ups convenience factor with RTD beverage launch

NEWS IN BRIEF

Huel ups convenience factor with RTD beverage launch

By Mary Ellen Shoup

HUEL is now competing in the ready-to-drink (RTD) beverage category with the launch of an on-the-go bottle format of its ‘nutritionally complete’ meal replacement protein blend.

Pic:iStock

opinion

Attacks on Aussie alcohol ads fail to balance the evidence

By Richard Whitehead

A year after it was amended to include restrictions on the placement of alcohol advertising in Australia, the Alcohol Beverages Advertising Code (ABAC) has been attracting growing criticism from researchers who say the changes are unlikely to reduce young...

Refreshment beverages have outperformed both traditional beverages and alcohol in recent years. Pic: ©GettyImages/diego_cervo

Bottled water dominates 2018: Sparkling and value-added options surge

By Beth Newhart

Bottled water has quickly become the most successful mass market beverage category in the US, approaching 14 billion gallons sold in 2018. It’s widening the gap between it and other refreshment beverages that have struggled with innovating healthy, low-calorie...

The six consumer segments of the US wine market

The US wine market: Six consumer groups

By Rachel Arthur

The US is home to 84 million regular wine drinkers, making it the most populous wine market in the world. But not all drinkers are the same. Wine Intelligence has identified six distinct consumer segments in the US market, each with differing preferences,...

© GettyImages/junpinzon

'Patchy' roll-out of WHO advice on junk food marketing

By Niamh Michail

European uptake of World Health Organisation (WHO) recommendations on junk food marketing to children has been "patchy" in part because of intense private sector lobbying, according to a WHO report.

Pic:getty/isusek

Brewers Association defends proposed change to US craft brewer definition

‘Innovation is a hallmark of independent craft brewing in the US – yet innovation and tradition can, at times, be in conflict’

By Rachel Arthur

The Brewers Association could change its definition of a ‘craft’ brewer by the end of the month, removing or revising the ‘traditional’ part of its definition. It’s a move that has not been without controversy, particularly among smaller brewers. But...

Pic:getty/mustafahacalaki

Guest article

Customer data is the most important ingredient in drinks

By Jon Reay, Founder of Rewrite Digital

The liquid product is clearly fundamental to drinks firms but without the right exposure and consumer thirst for it sales soon dry up, writes Jon Reay of Rewrite Digital in this guest article.

Pic:getty/eddiehernandezphotography

Guest article

The evolution of the 'craft' of brewing

By Poonam Yadav, Allied Analytics LLP

The proficient homebrewing, craftbrewing and beer enthusiast community continue to drive beer's creative destiny, writes Poonam Yadav of Allied Analytics LLP in this guest article.

Think premium when it comes to alcohol alternatives, says Jen Draper of Global Brands. Pic:getty/artitwongpradu

Guest article

Making it with mindful drinkers

By Jen Draper, Head of Marketing, Global Brands

The drinks industry must evolve to meet the rising trend of mindful drinking, says Jen Draper, head of marketing at independent drinks company Global Brands, in this guest article.

Image courtesy of Buddha Teas

Matcha magic? Buddha Teas to expand into Mexico

By Kacey Culliney

California-based Buddha Teas is venturing into Latin America for the first time, expanding into Mexico with single-herb teas, cannabidiol blends and its ready-to-drink (RTD) matcha beverage.

IVL to acquire 74% of Medco Plast. Photo: IVL.

IVL to expand in East African PET packaging market

By Jenny Eagle

Indorama Ventures Ltd (IVL) will expand its portfolio in East Africa following the acquisition of a 74% share of Medco Plast from Middle East Glass Manufacturing (MEG) and the Samaha family.

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