La Martiniquaise-Bardinet buys Scotch whisky Cutty Sark
Cutty Sark was launched in 1923 as a whisky that 'celebrates the spirit of adventure'.
The completion of the transfer to La Martiniquaise-Bardinet is expected within a month; with Edrington continuing to provide blending and bottling and other associated services during a transition period.
International expansion: US, Japan, Europe
Edrington acquired Cutty Sark in April 2010 from Berry Bros. & Rudd; although its association with the brand stretches back to the 1930s.
Ian Curle, chief executive, Edrington, said: “Cutty Sark has been a worldwide whisky icon for the last 90 years. We are pleased to be transferring the brand to La Martiniquaise-Bardinet and know that it will thrive under their ownership.”
Jean-Pierre Cayard, President, La Martiniquaise-Bardinet, said that Cutty Sark complements its portfolio of international brands, which includes Label 5, Sir Edward’s & Glen Moray Scotch whisky, Poliakov vodka, Porto Cruz and Negrita & Saint James rum.
“This acquisition is a major step forward to accelerate our international expansion," he said. "It will further strengthen our position in Europe and boost our presence in key markets such as the US and Japan. With Cutty Sark, we consolidate our position in Scotch whisky.”