Building strong brands and creating customer value will help Coca-Cola continue to build on its success in its flagship North American market, says incoming president for Coca-Cola North America, Jim Dinkins.
Sparkling water brand SodaStream has introduced Fruit Drops - a range of bottled flavor essences - in US brick & mortar retailers, as the company aims to make sparkling water part of consumers' daily routines.
Birch water start-up TAPPED is expanding its business in the UK with the support of PepsiCo’s innovation programme, the Nutrition Greenhouse. TAPPED founder Paul Lederer speaks to us about how he plans to drive the company – and category – forward.
Last week Coca-Cola announced that it aims to collect 100% of its packaging in Western Europe as part of its latest sustainability commitments. But how does Coca-Cola hope to achieve this, and how can it encourage consumers to recycle packaging after...