Diageo launches Ciroc pineapple-infused vodka
Diageo will launch a pineapple-infused Ciroc vodka this month – the fifth such flavor variety in its range – backed by celebrity rapper Sean ‘Diddy’ Combs.
The company says the ultra-premium spirit has a rich pineapple flavor with a vanilla touch and a tropical finish – it will sit beside Amaretto, Peach, Red Berry and Coconut varieties in Ciroc’s infused vodka line.
The flavor will be launched at Mercedes-Benz Fashion Week 2015 on September 11, 2014 and will appear in bars, restaurants and lounges across the US this month.
