This week, the UK’s advertising watchdog has pulled up four hard seltzers for making - or simply implying - health or nutritional claims on their products. So how should such brands navigate this territory?
The UK’s advertising watchdog has taken issue with a BrewDog Instagram post for its hard seltzer: saying the tongue-in-cheek advertising implied a nutritional claim on an alcohol drink. It also ticked off the craft brewer for implying the 5% ABV drink...
The ‘dry movement’ is gaining momentum in Asia alongside a rising demand for non-alcoholic RTD cocktails as consumers seek out more mindful drinking options, according to one of the category’s pioneers - Lyre’s.
As new measures come into force to reduce plastic waste in the European Union, Coca-Cola is calling for a dramatic improvement in the region’s recycling capacity to help it achieve its ambitious target of using 100% recycled rPET bottles across its total...
PepsiCo has released its 2020 Sustainability Report, which outlines the progress of its social and sustainability agenda across its supply chain during what was a tumultuous year.
Microplastics – minute pieces of plastic measuring less than five millimetres that result from the breakdown of larger plastic items, such as water bottles -- have been found in everything from beer and honey to seafood and bottled water.
PepsiCo has set out an ambition to cut the sugar in its drink brands and shift its snacks portfolio towards ‘healthier options’ in Europe. FoodNavigator hears more on how it plans to do just that.
Harmless Harvest and majority stakeholder Danone Manifesto Ventures (DMV) are exploring opportunities to take the organic coconut water into international markets, says CEO Ben Mand, who says the San Francisco-based brand also has the potential to stretch...
Scientists have devised a novel way of tackling the mounting issue of plastic pollution… by using bacteria to transform plastic waste into vanilla flavouring.
With a recent $8m cash infusion raised in a seed investment round led by several Israeli investors, Better Juice is scaling up the production capacity of its sugar reduction technology and focusing on deploying the technology in the US market, says Eran...
After a ‘hectic’ year in which sales outpaced expectations, the premium coffee brand Nespresso is shifting its business strategy and operational focus to better highlight and accelerate its fundamental belief that carefully crafted, high-quality coffee...