All news articles for October 27, 2017

REBBL's organic coconut milk elixirs (MRSP $3.99), which are sweetened with coconut sugar and stevia extract, contain 120-190 calories per 12oz bottle

‘The worst thing you can do is lose your focus when your brand is taking off like a rocket ship’

REBBL CEO: We’re moving towards a $20m+ run rate

By Elaine Watson

Adaptogens are still a novel concept for most US consumers, but the success of REBBL – an organic coconut milk-based beverage brand packed with ashwaganda, turmeric, and other staples of Ayurvedic medicine – suggests the ‘super herb’ concept has legs,...

PepsiCo to host an interactive challenge for active & intelligent packaging formats. Picture: PepsiCo.

AIPIA Congress 2017

PepsiCo challenge will review the best ideas for packaging formats

By Jenny Eagle

PepsiCo is hosting an interactive session at the AIPIA Congress 2017, asking the Association’s members to come up with their best ideas for packaging formats for PepsiCo brands, incorporating Active and Intelligent Packaging and technologies.

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