Müller has launched two new variants to its FRijj milkshake portfolio.
It described the FRijj Loaded Choc Orange as delivering a “full-on taste experience and innovative flavour blend”. The packaging design features swirls of chocolate and orange designed to stand out on-shelf and attract shoppers to the dairy drinks fixture.
FRijj Mango & Passionfruit 40% Less Sugar delivers were a flavour combination that proved to be very popular at recent consumer trials, said the company.
Laura Sheard, head of marketing at Müller Milk & Ingredients, said: “The FRijj brand is loved by consumers and is bought by almost one in five UK households.
“We’re delighted to offer our consumers more choice and we expect these new flavours to be popular.
“The FRijj 40% Less Sugar range is now worth £2.2M in retail sales value since its launch in 2015.”