DISPATCHES FROM PACK EXPO 2012, CHICAGO

Graphic Packaging packs punch with new Capri Sun board

By Ben Bouckley

- Last updated on GMT

Related tags: Paperboard

Chuck Tarlton from Graphic Packaging tells Ben Bouckley how a new paperboard carton helped Kraft Foods/Capri Sun optimize supply chain performance for 600m beverage pouches per year.

Speaking to BeverageDaily.com at Pack Expo 2012 in Chicago yesterday, director of international development Tarlton explained how (via a close collaboration with Kraft Foods and partners) Graphic Packaging developed a heavy weight folding carton.

Rolled out across the States with Kraft/Capri Sun earlier this year, this solution leverages paperboard strength, optimizes supply chain performance, while also enhancing sustainability credentials and the consumer and retail experience.

Touted savings for Kraft Foods include: (1) 40% decrease in trucks delivering cartons (2) 25% increase in retail shelf space per 4ft shelf space (3) 20% less secondary packaging (4) 10% less tertiary packaging overall.

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