Retail & Shopper Insights

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Coca-Cola volumes decline 25% globally during coronavirus lockdowns

By Rachel Arthur

The Coca-Cola Company’s worldwide volumes have declined around 25% since the beginning of April, with almost all that decline coming from away-from-home channels. “The ultimate impact of coronavirus on 2020 is unknown at this time,” says the beverage...

From social media to ecommerce: how to refocus your brand. Pic:getty/etiammos

How to refocus your beverage marketing plans: 8 top tips

By Tom Harvey, co-founder, YesMore Beverage Marketing Agency

How do you keep people interested in your beverage brand during the coronavirus crisis - and how can you ensure you're ready to hit the ground running when restrictions are lifted? Tom Harvey, co-founder of YesMore Beverage Marketing Agency, shares...

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Status spirits: Well set to weather the storm?

By Rachel Arthur

The ‘status spirits’ market – brands that retail for $100 or more – is growing ahead of the total spirits market: representing more than $8bn in global value. And while the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, status...

The drinks industry has been directed impacted by the ongoing COVID-19 situation

Drinks industry reacts to coronavirus impact

By James Ridler

Cut earnings, threats to supplies and helplines for manufacturers’ customers are just some of the latest developments in the drinks industry as a result of the ongoing coronavirus pandemic.

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