Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
Ready-to-drink sports beverage brand Kill Cliff struck a deal with Walmart, which will stock Kill Cliff’s canned drink Recover in 1,900 Walmart stores in 46 states.
The 5L (re)new appliance is made from 100% recycled plastic and uses 66% less plastic than a 1.5L evian bottle. It’s part of the brand’s goal to become a circular brand by 2025 and to be carbon neutral by 2020.
Waterloo Sparkling Water debuted an expanded portfolio at Natural Products Expo West last month, launching Strawberry and Grape flavors. It’s the latest in the increasingly crowded sparkling water category, where brands are seeking to separate themselves...
Soylent has sealed nationwide distribution in 4,378 Walmart stores for five of its ready-to-drink (RTD) meal replacement drinks, furthering the company's goal to bring complete and affordable nutrition to all, said Soylent CEO Bryan Crowley.
Last fall Dunkin’ announced a limited edition partnership with Harpoon Brewery for its first-ever beer, the Harpoon Dunkin’ Coffee Porter. The two have teamed up again for a warm weather brew, the Harpoon Dunkin' Summer Coffee Pale Ale. Dunkin’ also...
Suntory PepsiCo Beverage Thailand (SPBT) has released a new, low-sugar version of its Lipton Ice Tea exclusively for the Thai market, tapping into demands for healthier products and reflecting the new regulatory landscape in the wake of the nation’s sugar...
Hard seltzer brand White Claw is rolling out a new ‘anti-flavor’ this week. Pure is plain with no flavor, designed to serve as a base for other drinks or enjoyed alone as a vodka soda alternative.
Suntory Beverage & Food is set to launch its new Pepsi Japan Cola exclusively in the country next month, in its latest bid to put the fizz back into the market as consumers increasingly opt for healthier options.
Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking...
Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”
Philadelphia-based La Colombe Coffee Roasters debuted a Shandy-inspired RTD coffee collection last summer with Lemonade and Grapefruit. At Expo West in Anaheim last week it previewed a Cherry flavor, launching summer 2019.
