Retail & Shopper Insights

Johnnie Walker, Pernod Ricard & Coca-Cola are all exploring personalisation. Pic:Getty/svetazi

Guest article

The path to true liquid personalisation

By Jon Reay, founder, Rewrite Digital

Personalisation in drinks has been talked about for years: yet we’re only now starting to see fully tailorable liquids and the era of truly personalised ‘drinks on demand’ and ‘drinks as a service’ is still emerging.

An interest in foreign market wines is expected to flourish in 2019, assisted by ecommerce capabilities. Pic: ©GettyImages/Kent Woo / EyeEm

Millennials buy more wine online and want it to be organic

By Beth Newhart

The wine industry is shaping up to be more transparent and international than ever in 2019. Consumers want more local, sustainably sourced wines, but at the same time they are expanding their palates to newcomers on the market from places like Bulgaria,...

94% of US adults support alcohol-content labeling on alcoholic beverages. Pic: ©GettyImages/Bill Oxford

Consumer groups criticize TTB modern alcohol labels

By Beth Newhart

The Center for Science in the Public Interest (CSPI), Consumer Federation of America (CFA), and National Consumers League (NCL) say that alcohol labeling changes proposed by the Alcohol and Tobacco Tax and Trade Bureau (TBB) 'fall dramatically short...

California's marijuana marketplace generated an estimated $2.5bn in sales in 2018.

Two Roots Brewing Co. expands cannabis drinks to California

By Beth Newhart

Cannabis-infused beer alternatives from Two Roots Brewing Co. are coming to California dispensaries. The Two Roots brand debuted THC and CBD options last summer in Nevada, brewed as alcohol-stripped craft beer.

 An uptick in ‘health and wellness’ launches usually coincides with the new year and resolution season. Pic: ©GettyImages/Rimma_Bondarenko

Wellness world: Six new functional drinks for 2019

By Beth Newhart

Capitalizing on the popularity of the ‘new year, new me’ mentality that comes around each January, these six beverage launches feature functional ingredients, adhere to specific diets and set out to be a fresh, healthy addition to 2019.

Health and wellness trends mean consumers are moving away from high calorie, sugary drinks, both alcoholic and non-alcoholic.

Alcohol-free Heineken 0.0 lands in the US

By Beth Newhart

After initially launching in early 2017, Heineken’s first non-alcoholic beer has expanded to more than 30 global markets and is now officially coming to the US. Though not as popular a trend as it is in Europe, the low-ABV and no-alcohol US beer and wine...

Dunkin’ rolls out new packaging and Energy Cold Brew drink

By Beth Newhart

After announcing in September that the popular US-based coffee and donut chain would change its name from Dunkin’ Donuts to just Dunkin’, it’s officially launching the new brand identity in packaging and store design nationwide.

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