Retail & Shopper Insights

The Sans Bar x DRY 2020 National Pop Up Tour kicks off on January 10 in Seattle.

Dry Soda and Sans Bar partner for sober bar pop-up tour across the US

By Beth Newhart

A sober bar from Texas will take its alcohol-free drink partners and signature mocktails on tour to 15 cities across the US this year. It’s joined forces with ‘botanical bubbly’ Dry Soda in a shared mission to help people connect without alcohol.

Pic:getty/opolja

What's hitting the shelves? Festive special

By Santa Claus

From Sprite Winter Spiced Cranberry to Smirnoff Ice's Cremsiffino gift boxes, we take a look at some of the festive drinks on shelves around the globe.

Consumer appetite for hard seltzer is based on occasion and flavored refreshment, which has given the category year-round success. Pic: Getty/hiro-y

No end in sight for US hard seltzer domination

By Beth Newhart

US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?

Japan is the second biggest market in the world for RTD beverages, catching up to the US in sales.

'Premium level' RTD shots find new footing on-premise in Japan

By Beth Newhart

New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals.

Pic:getty/romolotavani

What does the future of gifting look like in the spirits industry?

By Leyton Hardwick, founder and creative director, Drink Works

The festive season is a key trading period for spirits. And branded gift packs in particular are proving to be a major area of innovation, thanks to technological advances and heightened creativity, writes Leyton Hardwick of design agency Drink Works...

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