Powell & Mahoney Craft Cocktail Mixers have switched from plastic top packaging to corrugated paper boxes for its multipacks in an effort to be mindful of the environment and generate more shelf impact.
Coca-Cola India’ says its latest product launch Minute Maid Smoothie hits the buttons for three of its core initiatives: Expanding its Health and Wellness portfolio, boosting its Fruit Circular Economy concept and adhering to two-thirds product localisation.
The new, looping script design will be introduced to Stella Artois Cidre’s US market this fall. It’s the first major revamp to the product packaging since its stateside debut in 2013.
Drinkfinity – PepsiCo’s vessel and pod beverage system – has entered the coffee category with the launch of two Americano pods: offering ‘an entirely new iced coffee experience’.
The first Starbucks in Italy will open in Milan this week: hoping to entice drinkers in a country known for its coffee with an immersive retailing experience and specialty coffee. It is also partnering with Milanese bakery Princi to add a local flavor...
Starbucks brought its fan-favorite Pumpkin Spice Latte back to US and Canada stores on August 28, its earliest release date ever. Other brands have followed suit and introduced their fall offerings early as well. But is pumpkin spice still a guaranteed...
THC-infused soft drink company California Dreamin’ is expanding distribution across California following its success within an exclusive Silicon Valley accelerator this summer.
Ripples has developed a system that can print custom images and messages onto beers, cocktails and coffees; at bars, shops, restaurants and hotels around the world.
The first four months of the UK’s sugar tax has failed to create any significant change in consumer behaviour; but it has encouraged widespread reformulation and the proliferation of lower sugar options, according to Nielsen.
Live Nation eliminated straws at its amphitheaters nationwide earlier this summer and has now also phased them out of its House of Blues locations in the US.
Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
Protein water brand Protein2o is on an “amazing growth trajectory,” said its president Andy Horrow. It’s poised for more growth after securing a distribution deal in 900 Publix stores.
