What's hitting the shelves? New beverage launches

By Rachel Arthur

- Last updated on GMT

New beverage launches: RTDs to functional beverages

Related tags Npd

From functional drinks to RTD alcohol, we take a look at some of the new beverages launching around the globe.

Ultima Replenisher

beauty collagen

Ultima Replenisher, a maker of sugar-free electrolyte hydration powders, has launched a new Beauty line of collagen + electrolytes powder.

“Perfect for beauty and hydration on the go, Ultima Beauty contains electrolytes for optimal hydration plus trace minerals, grass-fed collagen, vitamin C and zinc to support healthy hair, skin and nails,”​ says the brand.

“Each serving of Ultima Beauty has 9.5g of grass-fed collagen (type I and III) that increases elasticity of the skin and minimizes fine lines and wrinkles. It’s also packed with six electrolytes and trace minerals that work together to ensure the body is properly hydrated and replenished.”

The drinks are low calorie, non-GMO, gluten-free and keto friendly. The Beauty line comes in two flavors: Strawberry Kiwi and Mango Pineapple.

All Phenoms


All Phenoms, a line of functional sparkling beverages with vitamins, minerals, adaptogens, nootropics pre & probiotics, has launched an upgraded collection (following its initially launch in February 2022).

The three blends ‘just got better with cleaner, organic ingredients, no citrates, ascorbic and citric acid, and sugar from fruit'.

Motivate is a ‘clean energy blend created to uplift and help sharpen focus, all without jitters and crash. Made with purified sparkling water, organic lemon juice and a hint of ginger for a refreshing, clean and delicious taste; with 78mg of caffeine from Organic Green Tea extract, B Vitamin blend, adaptogens and nootropics like Organic L-Theanine and Organic Lion’s Mane.’

Superboost is ‘an immune-boosting sparkling water that brings together a super flavor and super function… with organic blueberry juice and a hint of organic mint for a delicious, refreshing taste, this blend is powered by Vitamin C, Zinc, Elderberry and a triple adaptogen blend of Cordyceps, Reishi and Lion’s Mane. Hydrating coconut water, nootropics and probiotics make Superboost a perfect wellness support go-to.’

Daily is a ‘refreshing sparkling water infused with delicious organic pineapple and mango and blended with essential nutrition to power your day. This wellness-boosting blend features daily essentials like vitamins and minerals as well as probiotics, adaptogens, nootropics and botanicals.’

MTN DEW Pitch Black

mtn dew energy pitch black

MTN DEW is welcoming back MTN DEW Pitch Black to its roster for a limited time beginning January 2023. 

MTN DEW Pitch Black made its debut in 2004, later returning from 2016 to 2019.

MTN DEW will also be rolling out MTN DEW Pitch Black Zero Sugar and MTN DEW Energy Pitch Black on shelves across the US for the first time this year. 


Teisseire is adding a new range of syrups to its portfolio in Belgium: exclusively for soda machines.


The four new syrups – Blood Orange; Strawberry, Lime & Mint; Cherry Cola Zero Sugar; and Orange Zero Sugar – have been specially developed for soda machines as Britvic and its French syrup brand moves towards reducing packaging and waste.

Sarah Webster, Sustainable Business Director at Britvic, said: "Enabling syrup lovers to flavor sparkling water at home is a key milestone on our sustainability journey. It reduces the volume of packaged liquid transported on our roads which helps lower our carbon footprint.

“From the comfort of their own homes, consumers can easily flavor their sparkling water using the dosing cap on the Teisseire bottle. As a finishing touch – add ice cubes, along with a slice of lemon or lime. The syrups can also make tasty bubbly cocktails – simply add a splash of alcohol to your drink.”

Smirnoff Ice

smirnoff ice main

Smirnoff has released new limited-time products for the holiday season in the US: with Smirnoff Ice Red, White & Merry Variety Pack.

Rolling out on shelves now, the lineup features four flavors in Holiday Punch, Berry Punch, Citrus Punch, and Orchard Punch – available nationwide ($17.99 per 12 pk and $8.99 per 6 pk) and packaged in colorfully designed cans ‘inspired by the most wonderful time of year’.

This year’s Holiday Punch flavor also comes in a special edition slim bottle 6 pack as well.


mom water

Mom Water, a fruit-infused vodka water, has announced a new flavor addition for the holiday season.

Carol (Cranberry Lime) is available across 35 states in the US, while stocks last.

Like all Mom Water ready-to-drink cocktails, Carol contains zero carbonation. The 4.5% ABV drink comes in at 90 calories per 12 oz can and retails with a SRP of $9.99 for a 4-pack.

“We’ve been wanting to release a limited edition flavor for a while now, and the holidays seemed like the perfect time to have a new Mom stop by for a visit,”​ says Jill Morrison, co-founder of Mom Water. “The combination of cranberry and lime is seasonally-inspired and designed to pair with any holiday celebration. And now there’s finally a new festive offering that won’t leave you bloated at holiday parties.”

Holiday Cheers

health ade kombucha

Health-Ade has brought back its limited-edition holiday-themed beverage, Holiday Cheers.

The festive probiotic tea is a seasonal brew that blends notes of ginger, cloves, allspice and chocolate.

Holiday Cheers is also available in a seasonal variety pack alongside Pink Lady Apple and Pomegranate – ‘packed with gut-healthy probiotics to keep your spirits lifted all season long’.

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