What's hitting the shelves? New beverage launches

By Rachel Arthur

- Last updated on GMT

The Prisoner's Corrections wine series
The Prisoner's Corrections wine series

Related tags Npd

From energy drinks to whisky-infused beer, we take a look at some of the new products launching around the globe.

The Prisoner

US wine brand The Prisoner has announced the launch of Corrections, a limited edition wine collection ‘dedicated to driving awareness of the unjustifiable harm wrought by America’s broken prison system’.

The Corrections wine series (pictured above) features three new California-sourced varietals: a Viognier, Malbec, and a Tempranillo.

The collection features collage-style original labels from artist Chris Burnett. A portion of the proceeds from the sale of Corrections will be donated to Rubicon Programs, a nonprofit based in the San Francisco Bay area striving to provide wellness and economic mobility for communities that are disproportionately impacted by systems of inequity. 

The Prisoner commissioned Los Angeles-based artist and designer Chris Burnett to create three original multimedia collages, entitled Finding Flowers, New Hope and The Other Side,” ​explains the brand.

“Chris’s illustrations have a hopeful tone, asking viewers to look past the stereotypes that often define prisoners and honor the resilience of incarcerated Americans. Each bottle comes wrapped in a bottle bag featuring statistics that underscore the sobering realities of our current criminal justice system, transforming this collection of wine into a tool to drive conversation and inspire action.”

Heineken launches whisky-infused beer

ABC reserve

Heineken Cambodia has launched the first whisky-infused beer in the Cambodian market, called ABC Reserve.

An extension of Cambodian premium stout beer ABC, the new blend ‘offers exceptional taste experiences for the new generation with its smooth feel, mild warming finish and smoky aroma’.

Loic De Laubriere, Marketing Director of Heineken Cambodia, said: “With ABC Reserve, we want to connect with the new generations looking for a little more magic and eager to explore new taste experiences. Honoring our brewing recipe, the sleek design features premium whisky cues – from the signature coppery color to the finely crafted typography.”

Revealed at an exclusive private party in Phnom Penh, ABC Reserve is now available exclusively in premium restaurants, premium bars & clubs in key city centers around Cambodia, including Phnom Penh, Siem Riep, Sihanoukville, Kampong Cham and Battambong.

The visual identity and packaging was developed with design consultancy Elmwood.

Cannabis-infused mocktails


Cannabis beverage brand Truss has launched two cannabis mocktails under its House of Terpenes line.

“With the growing demand for alternative adult-beverage options to alcohol, House of Terpenes Canntinis offers a different kind of cocktail that is true-to-taste and gives consumers a buzz, while still allowing them to make the most of the following day,”​ says Truss Beverage Co., a joint venture between Molson Coors Canada and Hexo Corp.

“Inspired by the timeless Cosmopolitan, Cranberry Citrus features notes of tart cranberry, lime, orange zest & terpineol, while Ginger Lime with notes of ginger beer, lime and curcumene, was handcrafted to emulate a refreshing Mule.”

House of Terpenes Canntinis will begin to hit shelves in time for ‘Canniversary’ in Canada on October 17, continuing to roll-out in retailers nationwide with availability differing per province. 

Carlsberg develops ‘experimental brews’ for anniversary celebrations


To celebrate its 175th​ anniversary, Calsberg has launched a series of experimental brews, all developed in the Carlsberg Research Laboratory.

  • Carlsberg Brut Beer is brewed with wheat malt and Montrachet yeast from Carlsbergs’ own collection which gives the beer an elegant, sparkly, dry and smooth touch. Yuzu, grapefruit and rose water gives a great balance and a uniquely crisp and refreshing finish. A different beer for special occasions.
  • Carlsberg Wheat Lager uses 100% wheat malt and 0% barley malt: creating a smooth and wine-ish beer brewed with all wheat malt and dry-hopped with Nelson Sauvin hops.
  • Carlsberg Barrel Aged Lager: Lagered in barrels from Danish Whiskey brand Stauning for 175 days to give it a refined, rich and peaty taste. It has a complex character and is golden in color.

The three brews are limited-edition and available in select markets.

New Monster flavors

monster new launches

Coca-Cola Europacific Partners is bringing two new Monster flavors to the UK after their success in the US.

Out now, Monster Reserve White Pineapple combines different flavor notes with an additional energy boost to create a smooth, easy drinking tropical taste. Monster Reserve Watermelon brings a powerful energy punch with the refreshing fruity flavor of a ripe watermelon and will begin to hit shelves early 2023.

The new variants will tap into the growing demand for flavored energy drinks and help continue Monster’s growth in the country (Monster is no.1 deliverer of value growth in the GB soft drinks market, up 21.1% in value and adding almost £80m in the past year, according to Nielsen figures).

Monster Reserve White Pineapple and Monster Reserve Watermelon will be available in 500ml plain packs and £1.49 price-marked packs.

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