What's hitting the shelves? New product launches

By Rachel Arthur

- Last updated on GMT


Related tags Npd

From plant-based products to new hard seltzer flavors, we take a look at some of the new products launching around the globe this month.

Plant-based Milo

Nestlé is launching plant-based Milo in Thailand this month: with the chocolate malt RTD beverage based on soy for a ‘nutritious plant-based alternative’.

A 180ml carton contains around 5g of protein, is high in calcium and contains vitamins and minerals.

Chaiyong Sakulborrirug, Business Executive Officer – Dairy & Adult Nutrition, Nestlé (Thai) Ltd., said: "Plant-based beverages are becoming increasingly popular in Thailand as people look to lessen their environment impact and take care of their health. We believe this launch will help create a positive trend towards plant-based alternatives."

Plant-based Milo is already available in other markets such as Malaysia.

White Claw Passion Fruit

White Claw is launching a new flavor in the US: White Claw Hard Seltzer Passion Fruit.

Set to hit shelves this month, Passion Fruit will replace Mango in the second edition of the White Claw Variety Pack: which also includes Watermelon, Lemon and Tangerine.

“The newest White Claw Hard Seltzer flavor delivers a clean, balanced and refreshing taste of sweetness and right amount of tartness that’s found in the popular tropical fruit,”​ says the brand.

“White Claw Hard Seltzer Passion Fruit is crafted through the proprietary BrewPure process and offers consumers a new way to enjoy the same gluten-free, 100 calories and 5% ABV experience.”

Sugar-free isotonic launch

Leading Asian food and beverage company Yeo Hiap Seng (Yeo’s) is launching H-TWO-O Zero, a sugar-free variation of its popular sparkling isotonic drink for customers who want to re-energise without the calories.

H-TWO-O Zero replenishes lost fluids, minerals, and electrolytes after a strenuous workout or during a hot, sunny day. It comes in two packaging types - a 500ml bottle sold exclusively at 7-Eleven stores and a 325ml can available in major supermarkets and convenience stores.

h two zero

The latest product complements the existing line-up of H-TWO-O Original (carbonated) and H-TWO-O Non-Carbonated, both of which contain small amounts of sugar to provide an energy boost.

Yeo’s Group CEO Samuel Koh said: “We are excited to introduce H-TWO-O Zero for consumers who like our H-TWO-O isotonic drink while keeping their daily sugar consumption in check.

“The launch is in line with Yeo’s long-term strategy to give consumers more choices in the sugar content of their beverages without compromising on taste.

"To this end, we have been reformulating our portfolio in recent years and are pleased that more than 95% of our products carry the Healthier Choice symbol.”

Strongwater's sparkling mixers

strongwater 2

Denver, Colorado premium cocktail company Strongwater has launched a new line of sparkling mixers: ginger beer, orange blossom tonic, regular tonic, and club soda.

The cans are available at major Colorado liquor stores and can also be purchased online.

Strongwater CEO Nick Andresen said: “The home cocktail market has never been stronger and we are thrilled to be able to offer our premium line of mixers to cocktail enthusiasts across the nation.”

Strongwater plans to anchor the cans launch with a full It’s Time to Sparkle​ campaign featuring events, partnerships, social content, and giveaways. 

Adaptogenic functional mushroom beverages

MSHRM_Group jpeg

Lifeway Foods, a US supplier of kefir and fermented probiotic products to support the microbiome, has debuted a new line of adaptogenic functional mushroom beverages at the Winter Fancy Food Show in Las Vegas this month.

The Lifeway MSHRM Oat line is the latest addition to Lifeway's portfolio of cultured oat beverages. In addition to containing 10 live and active probiotic cultures plus heart-healthy beta-glucans, the new product line features a variety of functional mushrooms and adaptogens. It comes in three flavors:

  • Calm: Reishi and Vanilla Flavor – “Decrease stress and anxiety while boosting your mood with nutrient-rich adaptogenic Reishi”
  • Support: Mushroom Immune Blend with Aronia – “A blend of adaptogenic mushrooms and aronia berry for powerful immune support”
  • Focus: Lion's Mane Golden Milk with L-Theanine from Green Tea – “Chill from stress-reducing adaptogens in Lion's Mane mushroom, and L-Theanine, turmeric and ginger to relax and boost your mood”

"The release of our Lifeway MSHRM Oat comes at a time when consumers are seeking out innovative, functional beverages that taste great and include ingredients at the forefront of health research,"​ said Julie Smolyansky, CEO of Lifeway Foods. " With so much focus on the mental health crisis and the promising research around functional mushroom ingredients, I'm proud to offer these wellness options for everyone to enjoy and add to their self-care toolkits."

According to Allied Market Research, the global functional mushroom market is projected to reach $19bn by 2033, with increased interest driven by their role in traditional medicine.

Twisted Tea Light

twisted tea light

Twisted Tea Light is expanding beyond Philadelphia and will now be available nationwide across the US.

Described as ‘deliciously refreshing just like the OG Twisted Tea Original’, Twisted Tea Light offers a lighter option with the same flavor.

The 4% ABV drink comes in at 110 calories and 6g of sugar.

Hemp-infused CBD cocktails 


Alcohol-free, hemp-infused US beverage brand jeng is launching two new flavors.

The Paloma, and the jeng & Tonic, have been designed to ‘re-imagine the classic cocktail experience, with natural ingredients that will impress even the most discerning cocktail drinkers.’

Paloma pairs pink grapefruit, juniper berry agave and rosemary ‘for a perfect combination in this subtle departure from the original recipe’. 

jeng & tonic combines natural juniper, lime, tonic flavors and a touch of natural hemp extract.

The two news flavors join jeng’s flagship Moscow Mule.

All three of jeng's flavors are hemp-infused and include 11mg of CBD.

“We intentionally formulated jeng to have a “sessionable” amount of CBD to make it enticing, not intimidating,”​ said co-founder John Enghauser. “It’s the perfect amount for someone who may never have heard of CBD but is eager to try it."​ 

L-Carnitine sports drink


Sports nutrition business Applied Nutrition has launched a new L-Carnitine sports drink called Carni-Tone.

L-Carnitine is an amino acid derivative that is popular among athletes due to its ability to boost sports performance. 

The beverage is the company’s first flavoured spring water and its first L-Carnitine RTD product.

It contains 1,500 milligrams (mg) of L-Carnitine, as well as vitamins B3, B6 and B12. It is also rich in minerals thanks to the base of Northumbria Spring water, which contains high levels of magnesium and calcium.

The zero-calorie, zero-sugar 500ml drink comes in three flavours: raspberry and cherry, apple and blackcurrant and summer fruits. It can be purchased online through the company's website and on Amazon, and will soon be available at selected supplement stores and gyms in the UK and Europe.

Gin 1689


Amsterdam-based Gin 1689, whose gin is based on a three-century-old recipe, is debuting in the Polish market thanks to an exclusive distribution deal with Gin Dom.

The gin will launch in the country at the end of the month. 

“The gin market in Poland is growing steadily year on year and Gin 1689 is tapping into this market due to the high demand for international, premium gins,”​ says the brand.


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