What's hitting the shelves? New beverage launches

By Rachel Arthur contact

- Last updated on GMT

New beverage launches: August 2022

Related tags: Npd, Beer, stout, plant-based, Britvic

From fortified shakes to coffee concentrates, we take a look at some of the new products launching around the globe this month.

Sparkling RTD cocktails

cathead sparkling

Mississippi distillery, Cathead Distillery, has revealed a new line of RTD sparkling vodka sodas, Cathead Sparkling Sunsetters.

Inspired by ‘the magic of long summer evenings that fade into warm summer nights’, the Sunsetters variety pack features an assortment of four flavors at 5% ABV and with 97 calories per 12 oz serving: Raspberry, Mango, Ginger Pineapple, and Cucumber Mint.

An extension of Cathead Distillery’s original line of canned sparkling vodka sodas—which launched in spring 2021—Cathead Sparkling Sunsetters adds to the existing available flavors of Cranberry, Limeade, Satsuma Mandarin, Strawberry Lemonade, and Grapefruit, all made with the brand’s flagship spirit, Cathead Vodka.

Cathead Sparkling Sunsetters’ variety 8-packs are now available in select retailers across five states, including Florida, Georgia, Louisiana, Mississippi, and Tennessee.

Horlicks fortified shakes

Horlciks_Healthy_Gut (002)

British brand Horlicks has launched its latest range, Horlicks Healthy: a range of four specifically formulated wellness boosting shakes.

Created with a blend of carefully selected vitamins, minerals and functional ingredients, alongside 15-20g protein per serving, Horlicks Healthy is described as ideal for a wide range of venues from coffee shops and universities, through to gyms and hotel bedrooms. A drink is created by adding two heaped scoops to 300ml semi-skimmed milk.

Horlicks Healthy Body ‘helps customers feel stronger with more vitality, with a blend of Vitamins D, Calcium and Zinc contributing to bone function for healthier, stronger bones. Vitamin D also contributes to normal muscle function. Vitamins B12, B6 and C contribute to energy-yielding metabolism help customers stay active and feel energetic making it ideal for sports and leisure venues.’

Horlicks Healthy Gut is ‘specially formulated with Vitamins B12, B6, C and D to contribute to the normal function of the immune system. With added Prebiotics and Glutamine helping customers to get the most from their diet and support digestion, this blend is suited to healthcare settings, or for after meals.’

Horlicks Healthy Mind ‘helps customers to think and feel at their best. Horlicks Healthy has Vitamins B12, B6 and C contributing to normal psychological function, and Zinc for normal cognitive function. With Matcha Green Tea and Bacopa Monneri (Medicinal Herbs) supporting your focus and memory, Healthy Mind will appeal to university students in particular.’

Horlicks Healthy Sleep ‘is specially formulated to contain Vitamins B12, B6 and C known to reduce tiredness and fatigue. With Chamomile and Valerian supporting a calmer more, relaxing sleep, this blend is an ideal fit for spas, hotels, care homes and hospitals.’

Coffee super concentrates

pop and bottle super concentrates

Pop & Bottle, a female-founded coffee company known for premium, organic, dairy-free oat and almond milk lattes, is expanding its offerings with a line of Super Concentrates.

The three products – classic cold brew, vanilla cold brew and mocha cold brew – are available exclusively at Walmart stores and online.

“Made with specialty grade, direct trade Arabica beans sourced from Central America, this deliciously smooth coffee concentrate requires just one tablespoon to make any favorite coffee beverage at home with ease—no French press, drip machine or espresso maker needed,”​ explains the LA-based brand, which was founded in 2015.

“Pop & Bottle’s proprietary, sustainable extraction process yields 90% of the coffee extracted from each bean with minimal waste and significantly reduced oxidation, resulting in an ultra smooth, robust-flavored, 15x strength liquid coffee concentrate.”

Goose Island Bourbon County Stout

goose island

Goose Island has launched its 2022 Bourbon County Stout lineup: celebrating the 30th​ year of the first bourbon barrel-aged beer.

The first Bourbon County Stout was created in 1992 between Goose Island brewmaster Gregory Hall and Jim Beam’s Booker Noe.

“Today, Bourbon County Stout is not only a local favorite but globally known for setting the standard of barrel-aged stouts with continued innovation. This year, we commemorate the 30th Anniversary of the extraordinary Bourbon County Stout history with a lineup sure to excite new and diehard fans alike,”​ says the brewery.

The seven variants this year are:

  • Goose Island Bourbon County Stout
  • Goose Island Bourbon County Two-Year Barleywine Reserve
  • Goose Island Bourbon County 30th Anniversary Reserve Stout
  • Goose Island Bourbon County Biscotti Stout
  • Goose Island Bourbon County Coffee Stout
  • Goose Island Bourbon County Sir Isaac’s Stout
  • Goose Island Bourbon County Proprietor’s Stout

Distillers Cola

fever tree cola

Fever-Tree has introduced Distillers Cola in Australia: a mixer made of Caribbean kola nuts, Tahitian Limes and a selection of distilled botanicals and spices. 

"For the past decade gin has had great tonic to mix with, but whisky and rum have been patiently waiting for a premium cola to complement rather than hide their unique flavor profiles,"​ says the brand.

"Now, with Aussies enjoying whisky with a mixer at the same rate as gin, Fever-Tree is set to revolutionize Whisky and Cola just as they have done with Gin and Tonic.

"Where leading cola brands use their strong flavor profiles to mask the flavor of spirits, Distillers Cola has been designed to complement and elevate the flavor of whiskies from the finest distilleries around the world."

Fever-Tree Distillers Cola will be available at the end of August in 4 x 200mL packs from Dan Murphy’s nationally for RRP $9.49.

Black Tower Club Edition

black tower

German wine brand Black Tower has launched its new premium Club Edition range in the UK.

The newly-crafted wines, which are 100% vegan, will be presented in a bespoke cut-glass bottle.

Family-owned winery Reh Kendermann felt it was the right time to add a premium tier to their popular range. “Premiumization has been a key trend over the last two years: and although this might be impacted by the ‘Cost of Living’ crisis, history has shown the wine category is resilient in times of economic torment. More than ever, shoppers will be in need of mini luxuries and will want to cheer themselves and their loved ones up,”​ says the brand.

The range comes in an off-dry, German Riesling, as well as a Provence style, pale Pinot Noir Rosé.

This launch coincides with the transfer of all of the Black Tower business into North South Wines following Reh Kendermann becoming a shareholder in April 2020.

The wines will initially launch into Wholesale Cash & Carry Impulse and Online channels and are available exclusively through North South Wines.

Cold-pressed juice

Britvic’s plant-based drink brand Plenish has just launched the latest addition to its range of cold-pressed juices and cleanses, called Rise.

“Packed with 100% organic fruit and vegetables, Rise combines the natural deliciousness of juicy pineapple and pear with spinach, cucumber and a zing of lime for a perfectly sweet and uplifting taste,”​ says Britvic.

“An easy introduction to first time green juice drinkers, as well as a perfectly nutritious addition to the day – with naturally occurring vitamin C, A and folic acid to support the immune system and energy release. All the goodness you need, and nothing you don’t (no artificial ingredients, no flavorings, no added sugars – no need).”

UK soft drink manufacturer Britvic acquired Plenish in 2021, strengthening its presence in the plant-based sector.

Related topics: Retail & Shopper Insights

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