UK soft drink company Britvic has completed the acquisition of the Extra Power energy drink brand from GlobalBev; also acquiring three additional soft drinks brands – energy brand Flying Horse, juice brand Juxx and acai smoothie brand Amazoo.
UK soft drinks company Britvic has announced two acquisitions this week: acquiring Jimmy’s Iced Coffee in the UK and the Extra Power energy brand in Brazil.
Expanding the appeal of stimulants beyond their current audience through new products and innovations can help the category fulfil its growth potential, says UK soft drinks manufacturer Britvic.
UK soft drinks business Britvic is joining forces with University of Cambridge-backed company Xampla to develop tech to protect its vitamin fortified drinks.
UK soft drink business Britvic says it is confident of achieving market expectations for the full year, despite facing challenges from sugar taxes and the CO2 shortage.
Britvic Ireland admits that its old 1.25L double concentrate bottle was not meeting key category cues, which led it to revamp the range with a new 1L bottle launched in August.
Britvic has withdrawn Ballygowan Water products from sale in Northern Ireland and Ireland due to an 'off odor', according to the UK FSA and the Irish FSAI, in the second recall-related incident to blight the company in as many months.
Britvic has gained a foothold in the €12.5bn French soft drinks market with a €237m deal to acquire soft drinks firm Fruité that will "serve as a platform for growth across Western Europe".
This week, Britvic says the strong performance of its global brands is keeping it on track to meet profit forecast and the Eastern European market for bottled water shows potential for further growth.
Consumer trends for health and indulgence are expected to drive
"significant" growth in premium soft drinks over the next
five years, the marketing head of Britvic has said.
Soft drinks giant Britvic yesterday announced flat profits and
mixed sales results for 2006,citing a move to meet consumer demands
for healthier products as a revenue winner.
Private equity group Permira denied it was about to unveil a bid to
buy Britain's biggest soft drinks group, Britvic, following two
days of heavy speculation.
Soft drinks firm Britvic has announced a 7.3 per cent drop in
half-year carbonates sales as a slump in the fizzy drinks market
impacts revenue and share price.
