Beer

Natural ingredients for beer: hops and grains. Pic: Getty/alexraths

The Brewers of Europe Forum

AB InBev CEO: ‘Beer needs to play the natural card more’

By Rachel Arthur

Beer is all about natural ingredients: and that’s something the industry needs to emphasize in order to appeal to today’s consumers, says AB InBev CEO Carlos Brito. And beer also needs to learn from wine and highlight its connections to agriculture and...

Everyman's Right Brewery's beers are due to hit shelves in summer 2019.

Sustainability spotlight: ‘Our bigger mission is to make the whole brewing industry more sustainable’

Finland's carbon negative craft brewery: ‘Instead of warming the planet, we are cooling it - beer by beer’

By Rachel Arthur

A Finnish craft brewery hopes to go beyond carbon neutral to become carbon negative – removing carbon dioxide from the atmosphere rather than simply offsetting emissions – with the broader mission of inspiring the whole brewing industry to become more...

Pic:iStock

What - exactly - is ‘alcohol free’?

By Rachel Arthur

In Europe, an ‘alcohol-free’ drink is defined as one under 0.5% ABV. In the UK, however, an ‘alcohol-free’ drink must be 0.05% ABV or below. But the UK’s definition could change, with the government currently consulting on new regulations for low alcohol...

AB InBev: Flavored beer can grab share from other beverage categories

AB InBev: Flavored beer can grab share from other beverage categories

By Rachel Arthur

Mature beer markets face a number of challenges: competition from other alcoholic beverages, declining alcohol consumption, and the reduced importance of traditional beer drinking occasions. But AB InBev believes its evolving portfolio - including flavored...

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