What's hitting the shelves? New beverage launches

By Rachel Arthur

- Last updated on GMT

Waterloo Sparking Water brings back fall fan favorites as LTOs. Pic: Waterloo Sparkling Water
Waterloo Sparking Water brings back fall fan favorites as LTOs. Pic: Waterloo Sparkling Water

Related tags Npd Beer Us Uk

From sparkling water to sports drinks, we take a look at some of the latest beverage launches around the globe.

Waterloo sparkling water brings back fan favorites


Ahead of the fall season, Waterloo Sparkling Water has brought back its nostalgic Spiced Apple and Cranberry sparkling water flavors in the US.

“Just in time for the fresh start to the season, Waterloo's Spiced Apple and Cranberry are ideal for savoring straight from a chilled can while cheering from the sidelines or in a full-flavor mocktail or cocktail around the firepit,” says the brand.

“Waterloo's nostalgic Spiced Apple and Cranberry sparkling water flavors, now in their second and third seasons, respectively, won big on the shelves last year. Spiced Apple ignites the best memories of the season with the perfect balance of warm baked and crisp apple, aromatic spices and sweet cider notes, while Cranberry features a crisp, vibrant and complex flavor profile artfully blending the familiar tartness with juicy and tannin notes – all the best of cranberry.”

Retailer interest in these returning LTO flavors is strong, with double the total volume commitment and 30% more retailers over last year, adds the brand.

Like all Waterloo varieties, both Spiced Apple and Cranberry are free of calories, sugar, and sweeteners. All flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water.

Mtn Dew Voo-Dew

MTN DEW VOO-DEW Hero Image 1

Back for the fifth year in a row, MTN DEW is continuing its Halloween tradition by releasing its latest mystery flavor: MTN Dew Voo-Dew.

“As always, MTN DEW VOO-DEW merges the epic taste of a mystery spooky treat ​with the iconic citrus notes of MTN DEW, to unleash a chilling flavor of Halloween with every sip,” says the brand.

Both MTN DEW VOO-DEW and MTN DEW VOO-DEW Zero Sugar will be available on shelves nationwide in 20 oz. bottles and 12 oz. 12-packs.

Limoncello di Capri


Italian spirit brand Limoncello di Capri has launched a new cream liqueur – ‘offering drinkers another delicious way to enjoy the taste of Capri’.

Owned by Italian spirits group, Molinari, Limoncello di Capri’s original and cream liqueurs are made from 100% Sorrento lemons, a fruit which is recognised with a ‘Protected Geographical Indication’ to guard its provenance. The production process is a traditional one and is carried out on the famously beautiful Amalfi Coast. 

“At 19% ABV, the new spirit balances Limoncello di Capri’s quintessential zest and zing with a silky and delicate cream. Combining the lightness of summer with the warm indulgence of the colder months, the spirit is a great option all year round, and launches in the UK with distributor Mangrove Global,” says the brand.

Mangrove Global notes a rise in popularity of cream liqueurs: according to IWSR projections, the category is forecasted to increase its global volume market share from 9% to 13% by 20241.

And whilst the festive season undoubtedly presents a large opportunity for cream liqueurs, younger, urban consumers are enjoying the category in fresh serves and cocktails, all year round.

Limoncello di Capri Cream retaisl at £17 for a 50cl bottle. 

Lean Brew launches low-calorie gluten-free pilsner

Lean Brew Pilsner

Lower carb beer Lean Brew has launched its first ever Pilsner in the UK

Exclusively available to purchase from DrinkWell, the home of zero sugar, lower calorie alcoholic drinks, this Pilsner will be available to buy from £9.99 for a pack of six cans, £19.99 for 12 or £39.99 for 24.

“Lean Brew is the epitome of the lifestyle beer sector, with a full strength ABV and an incredible taste profile, yet with over 35% fewer calories than other options on the market,” says the brand.

“The Lean Brew Pilsner contains just 99 calories, 4g of carbs, 0g of added sugar and is gluten free. By comparison, other popular Pilsners contain around 140 calories, 17g of carbs and are generally not gluten free.”

Lean Brew is a part of DrinkWell brands, alongside its own brand of wine, Traces.

Since launching in 2012, DrinkWell showcases a collection of reduced calorie alcohol available across the UK.

Sati Soda shifts to 100% organic

sati soda

Sati Soda has moved to 100% certified organic for its hemp/CBD sodas.

The company’s non-CBD and hemp extract/CBD (23mg) beverage product lines are now available as certified organic: claiming to be the first in the world to offer a certified organic hemp/CBD (0 THC) soda line.

Sati Soda launched in October 2019 with two lines focusing on consumer growth trends: 'botanical, functional adaptogens; lower sugar; lower carbs; vegan; gluten-free; non-alcohol and non pre/probiotic.'

“The word Sati means ‘mindfulness’ so upgrading to organic fulfils a long- time, pre-determined plan to offer both lines as organic,” says the company. “The Sati Soda mission is to offer healthier alternatives to conventional and pre/probiotic sodas.

“The company’s pivot to organic enhances the three popular, synergistically formulated products are specifically designed to support and enhance daily life: Energy (Berry), Clarity (Lemon Lime), Chill (Ginger).

Suerte Tequila launches new line of canned cocktails


Suerte Tequila has released its first-ever canned cocktail collection, featuring 100% pure Blue Weber Agave tequila.

Suerte’s Premium Canned Cocktails, 7% ABV (MSRP $12.99), are available at retail shops and liquor stores throughout Colorado in 4-packs of three classic flavors: Margarita (​sparkling water, Suerte Blanco, lime juice, natural flavors), Paloma ​(sparkling water, Suerte Blanco, grapefruit juice, natural flavors), and Ranch Water ​(sparkling water and Suerte Blanco). A variety pack including all three flavors is scheduled to launch in 2024.

Inspired by real cocktails, these cans are not meant to be a seasonal summer poolside drink, but rather a year-round premium cocktail, to go.

“We are very excited to introduce three delicious craft tequila cocktails that are perfect for any of our home state’s many exciting year-round outdoor activities, like skiing, hiking, and tailgating (or frankly cozy nights home cooking or lounging on the couch). These cans are yet another way to enjoy tequila, which is my ultimate goal.” says Laurence Spiewak, Suerte’s co-founder and CEO.

Kids' kefir


UK kefir brand Biotful Gut Health has launched new Kids Kefir products.

The brand-new range will feature two flavours; Strawberry & Banana and Peach & Pineapple. The kids’ range will launch initially into ASDA stores and Ocado, RRP of £2.00 for 4x 100ml pack.

"At a time when children’s health is high on the news agenda, the team at Biotiful Gut Health have created a range of products packed with good bacteria, no added sugar; calcium, and all-natural ingredients, all of which support Gut Health, immunity and promote strong teeth and bones," says the brand.

Biotiful Gut Health, which produces Kefir Drinks based on a 2000-year-old recipe, with British milk and billions of live cultures, claims a 70% market share in the UK. It now estimates the value of the growing Kefir category at nearly £100m.

Bodyarmor launches in Canada


Bodyarmor Sports Nutrition will expand distribution to its first international market: launching in Canada in January 2024.

The brand will be available across all of Canada including key cities such as Toronto, Montreal, Ottawa, Vancouver, Calgary and Edmonton. The sports drink brand will bring its original product, Bodyarmor Sports Drink, as well as the low-calorie version, Bodyarmor Lyte, to consumers across Canada.

Founded in 2011 by Mike Repole, the premium coconut water-based product is ‘packed with electrolytes and antioxidants…low in sodium and high in potassium… and contains natural flavors and sweeteners and no colours or dyes from artificial sources’.

The international launch follows the 2021 acquisition of the brand by Coca-Cola.

“This is a major moment and key milestone for the Bodyarmor brand and one we do not take lightly,” says Federico Muyshondt, CEO, Bodarmor Sports Nutrition. “We have seen incredible growth in the 10+ years since our inception and are excited to bring our premium lineup of products to new markets with our first stop being Canada.”

The brand will distribute eight new SKUs in early 2024 to Canadians coast-to-coast including the following:

  • BODYARMOR Sports Drink: Strawberry Banana (#1 selling Trademark SKU in U.S.), Fruit Punch, Orange Mango, Strawberry Grape, Tropical Punch
  • BODYARMOR LYTE: Peach Mango (#1 selling LYTE SKU in U.S.), Blueberry Pomegranate, Dragonfruit Berry

Gatorade Water


Sports drink brand Gatorade is launching Gatorade Water in the US in Q1, 2024.

Gatorade Water will be electrolyte-infused for a ‘refreshing and crisp taste’, and was developed to help support all-day hydration for active people. The premium water offering is purified with a 7-step, enhanced filtration process, while also being alkaline (pH of 7.5 or higher).

It will be 'competitively priced' in 1L, 700ml sport cap and 700ml 6-pack formats, and will begin to hit shelves in Q1 2024. 

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