Beer

Hard seltzer products made up 20% of all online beer sales through Drizly on Super Bowl Sunday. Pic: Getty/Davizro

Beer and seltzer dominate ads and consumption for Super Bowl LIV

By Beth Newhart

Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.

“We encourage people to get outside, so our packaging highlights a lot of northern California destinations.”

Surreal Brewing 'reduces the stigma' of non-alcoholic beer

By Beth Newhart

After just a year and a half in business, Surreal Brewing Company sells five varieties of alcohol-free craft beer out of northern California. They exhibited at this year’s Winter Fancy Food Show, sampling the latest release.

Stock picture: getty/rusak

Molson Coors to cease production at California brewery

By Rachel Arthur

Molson Coors Beverage Company plans to stop production at its Irwindale, California, brewery by September. It has also entered into an agreement with Pabst Brewing Co, which gives Pabst the option to purchase the facility.

Pic:getty/opolja

What's hitting the shelves? Festive special

By Santa Claus

From Sprite Winter Spiced Cranberry to Smirnoff Ice's Cremsiffino gift boxes, we take a look at some of the festive drinks on shelves around the globe.

One complainant reported the poster was displayed outside a primary school. Pic:getty/KNeville

‘Sober as a motherfu’: BrewDog posters banned by watchdog

By Rachel Arthur

An advert for a BrewDog alcohol-free beer - containing the tagline 'Sober as a motherfu' - has been banned by the UK’s advertising watchdog: with the Advertising Standards Authority (ASA) saying it was likely to cause 'serious and widespread'...

Pic:getty/vitaliypestov

AB InBev relies on premium categories to realise Far East ambitions

By Richard Whitehead

Ask AB InBev chief executive Carlos Alves de Brito what was the best thing his company did to boost the world’s biggest alcohol group’s beer dominance, and he will probably tell you that it was to invest in the premium side of the market.

Special Effects (0.4% ABV) debuted in Sweden in December 2018 before rolling out across the UK and Europe. Now, it's hitting the US. Pic: We Are You NY Photography

Rabobank Liquid Assets Podcast

Can non-alcoholic beer take off in the US? Brooklyn Brewery is betting on it

By Rachel Arthur

Brooklyn Brewery has just launched its first non-alcoholic beer in the US, called Special Effects, after its resounding success in Europe. While non-alcoholic beer may often be seen as an alternative to traditional beer, Brooklyn CEO Eric Ottaway believes...

Mexico is the world's largest exporter of beer, but craft brewers have yet to catch up. Pic: Cerveza Mexico

Mexican craft beer looks to mimic big-brand success with exports

By Beth Newhart

At the recent Cerveza México 2019 event, it was revealed that the country’s craft beer market is nearly up to 1,400 independent breweries with a 29 million litre output. The industry relies heavily on exports to the US and Europe to keep up with annual...

Hoegaarden Soft Brew: 'We've seen success with existing beer drinkers at new occasions, such as lunch'. Pic: Anheuser-Busch

Hoegaarden rolls out non-alcoholic beer to the US

By Rachel Arthur

Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.

Aluminum cups for concessions launch in US sport stadiums

Aluminum cups for concessions launch in US sport stadiums

By Beth Newhart

International packaging company Ball Corporation is bringing its recyclable aluminum cups to the Pepsi Center in Denver this fall, as an alternative to single use paper and plastic used for beer and soft drinks.

Drink Tank: Beer, wine and spirit insights for the UK on-trade

Drink Tank: New event offers liquid insights for the UK on-trade

By Rachel Arthur

How do you spot a spirit with style? What are the biggest trends in beer? And how are low and no ABV products shaping the drinks market? A new event called Drink Tank will put the spotlight on the opportunities and challenges for drinks in the UK on-trade....

Working towards a completely bio-based, polymer free bottle for beer. Pic:Carlsberg.

Carlsberg, Coca-Cola and Absolut create paper bottle research community

Carlsberg showcases paper bottle prototype

By Rachel Arthur

Carlsberg has unveiled two research prototypes for its Green Fibre Bottle: bottles made from sustainably sourced bio-based wood fibres.

New Australian beer shares its recipe on billboard adverts

Aussie beer shares its recipe on billboard adverts

By Rachel Arthur

Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia.

Carlton Zero - Carlton & United Breweries' first ever non-alcoholic beer - launched in Australia last year.

Aussie brewer tastes success in race to the bottom

By Richard Whitehead

Carlton Zero is celebrating its first anniversary, having sold more than 3.2 million litres in Australia since its launch. Carlton and United Breweries is using its first-ever non-alcohol beer to go squarely up against soft drinks.

Low 2 No Bev will be held in London on June 17-18, 2020. Pic:getty/vichie81

New trade show for low and no alcohol beverages

By Rachel Arthur

A new event for the low and no ABV beverage sector is coming to London next year: showcasing a broad spectrum of drinks from beers, ciders, wines and spirits through to craft sodas, adult soft drinks, cordials and mixers.

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