The alliance covers beer, wine, distilled spirits and non-alcoholic brands.
The founding members - who provide account coverage for the key population areas within California - are Advance Beverage Company, Donaghy Sales, Heimark Distributing, Markstein Sales Company, Matagrano Beverage, Pacific Beverage and Stone Distributing.
By combining forces, the companies are creating a ‘go-to-market solution for suppliers looking for a distributor network that provides one stop decision making, market leading geographic and account reach, excellent retail execution, a focus on partnership and support building their brands'. in the most populated state in country’.
Simplified, single point of contact
California is the US' most populated state: but despite this opportunity, beverage brands may struggle in their efforts to succeed.
“The state of California has long provided challenges to supplier growth and expansion due to incomplete geographic coverage, limited statewide partners and lack of a single entity bringing independent wholesalers and suppliers together,” explained Peter Heimark, a California Beverage Solution Board Member.
“California Beverage Solution solves for these by offering a simplified, single point of contact for those suppliers who are looking to do more with their brands in the state.”
“Our group includes companies with a long history of success, industry expertise and decades of experience. Coupling that with a commitment to exceptional customer service and brand building makes us valuable partners that suppliers can trust.”
With a combined 450+ years of success, California Beverage Solution member companies have knowledgeable and experienced teams with strong links to their local communities, continues the new company.
Furthermore, the alliance is engaged with key off premise and on-premise retailers in each market, including retailers like event venues as well as national and regional chains. It is also able to use data-driven insights tailored to the needs of each supplier.
The company plans to add new associate members to further expand its reach and beverage portfolio.