Retail & Shopper Insights

Do Super Bowl ads spur consumer demand? Veylinx says yes

Do Super Bowl ads spur consumer demand? Veylinx says yes

By Ryan Daily

Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.

Do ecolabels support sustainable shopping? / Pic: GettyImages-WeAre

Do ecolabels drive sustainable choices?

By Katy Askew

Ecolabels, many hope, could offer consumers the information they need to promote the purchase of environmentally friendly foods. Oxford University researchers decided to put this theory to the test in an experimental field study.