What's hitting the shelves? New beverage launches

By Rachel Arthur

- Last updated on GMT

New beverage launches: from gin to mezcal

Related tags Gin mezcal RTD alcohol Cocktails

From gin to mezcal, we take a look at some of the latest beverage launches around the globe.

Del Maguey Vida Puebla

del maguey mezcal

Pernod Ricard USA’s Del Maguey Vida Puebla is rolling out nationwide this month.

“Nuanced and artisanal, DEL MAGUEY VIDA Puebla​ is an ideal introduction to the Mezcal journey,” says Pernod Ricard USA. “It appeals in ease of drinking and its competitive price point, and is savory and bright on the nose with notes of roasted agave softened by hints of citrus, white peach, and candied pine. As the palenque is located in Axocopan, DEL MAGUEY VIDA Puebla​ is truly a taste of place, boasting a distinct minerality from the volcanic rock in the Puebla soil.”

The 40% ABV product debuted in six US states in March, and is now available nationwide with a SRP of $37.99 per 750ml bottle.  

BuzzBallz Cocktails


BuzzBallz Cocktails is adding a new flavor to its premixed drinks range in the UK with a premium, limited edition Pornstar Martini.  

“A modern classic, featuring top quality vodka and passion fruit juice this fun cocktail creation is set to be a real hit over the summer months and beyond,” says the brand. “At 13.5% abv, it’s a bar strength offering, expertly blended to create a smooth, seductive, still cocktail with a tropical twist and a zingy finish. Passion fruit colored, it can be enjoyed straight from the can or served over ice, garnished with a wedge of lime, or with the classic prosecco chaser on the side.  

This takes the BuzzBallz Cocktails range to seven variants in total, including Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini.

Research from Google data revealed the Pornstar Martini was the UK’s second most searched for cocktail with a monthly volume search of 80,600. 

Pornstar Martini comes in cases of 24 x 200ml balls.  All balls are 13.5% ABV with an RRP of £3.99 each.   

RTD spritz


UK pink gin brand Pinkster has launched a lower alcohol ready-to-serve spritz.

Light English Spritz – ‘a refreshingly light sparkling spritz handcrafted in Cambridgeshire using gin-soaked raspberries’ – is a crisp aperitif for social get-togethers and alfresco gatherings. It is made from the raspberries left over from producing the brand’s flagship gin: the latest in a series of natural by-products from the company.

Stephen Marsh, managing director of Pinkster, said: “We’re marking our tenth birthday with the launch of a sustainably sound, premium drink that allows operators to capitalise on the burgeoning spritz category.

“With consumers increasingly aware of their alcohol consumption, we’ve taken our signature Pinkster gin, renowned for its flavour profile and smoothness, and transformed it into a lighter, more effervescent drinking experience. 

 “Pinkster Light English Spritz combines the fruity notes of our fresh, locally grown raspberries with a delicate blend of botanicals and our own recipe zingy lime soda, that’s all naturally low in calories and alcohol content.”

The 4% ABV drink contains 50 calories in a 125ml serve. A 75cl bottle has a £15 RRP.

Kingsland Drinks expands the Campaneo range

Campaneo Range shot copy large (002)

UK wine and spirit supplier Kingsland Drinks has expanded the range of its Spanish wine brand, Campaneo, with the addition of a Sauvignon Blanc variety and a Bag in Box (BiB) format. 

The new drinks, alongside with the existing SKUs, rolls out in supermarket Morrisons this month. Sauvignon Blanc (75cl) and BiB formats (2.25L) for the Tempranillo and Sauvignon Blanc – will be  new offerings to UK consumers from the brand, with the Garnacha (75cl) and Tempranillo (75cl) currently available in Tesco. 

“Hailing from the lesser-known Campo de Borja region, Campaneo’s branding was refreshed in 2021 to give the range more shelf appeal with clear, contemporary branding with Spanish cues alongside some of the major brands in the category. It’s built real momentum and a cult following of fans among consumers and wine critics, as well as £1 chef and brand ambassador, Miguel Barclay,” says Kingsland Drinks.

“Campaneo wines have the look, feel and taste of a premium wine brand, but at an affordable price point. We are investing in the brand to tap into the ever-growing wave of consumers seeking quality products on a budget.”

RTD negroni


Italian artisanal distillery Poli Distillerie is launching a ready-to-drink Negroni cocktail in the US.

“Poli Negroni is created with a balanced blend of Gran Bassano Rosso vermouth, Marconi gin and Super Taurus bitter. The sweet, dry and bittering aromas of these three Poli Distillery products blend harmoniously into a cocktail with an intense and aromatic character,” explains the brand.

“Poli Negroni is a perfect aperitif, ready to be served in a tumbler, with ice and an orange zest.”

SUNNYD summer flavors

sunnyd mixed berry lemeade

SUNNYD is releasing a new flavor for summer: Mixed Berry Limeade.

The brand is also bringing back ‘fan-favorite’ limited-time flavors for summer: lemonade and raspberry lemonade.

All three flavors are available in 64oz. bottles, offer 100% of a daily dose of Vitamin C and can be purchased at retailers across midwestern and southern regions in the US.

Loyal 9 Classic Margarita


US vodka lemonade brand, Loyal 9 Cocktails, has launched its latest drink, Loyal 9 Classic Margarita.

Canned at 9% ABV in 12oz cans, Loyal’s Classic Margarita is available in stores across MA, CT, NY, RI, and NJ for $13.99. 

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