What's hitting the shelves? New beverage launches

By Rachel Arthur

- Last updated on GMT

New beverage launches: from tequila to coffee

Related tags Npd Tequila Coffee

From tequila to raspberry lemonade, we take a look at some of the latest beverages launching around the globe.

Cazcabel launches in the US

cazcabel main

Premium independent tequila brand Cazcabel has launched in the US.

Born in the highlands of the Jalisco mountains, Cazcabel is crafted by the Vazquez family, who possess four generations of expertise in agave farming and tequila production. The tequila is made using seven-year-old, 100% Blue Weber agave, with each bottle emblazoned with a depiction of the Jalisco mountains. With the upcoming completion of Cazcabel’s brand home and distillery in Atotonilco El Alto, the expanded production capacity makes it the ‘ideal moment’ for the brand to enter the US market.

Cazcabel has secured distribution in several states including California, Colorado, Connecticut, Kentucky, Kansas, Mississippi, New York, New Jersey, and Illinois; with the brand aiming to expand to 35 states by 2024. By 2025, Cazcabel forecasts that the US will be its largest export market (the brand already exports to 40 international markets).

US pricing targets are $29.99 for Cazcabel Blanco, $34.99 for Cazcabel Reposado, and $27.99 for Cazcabel Honey, Cazcabel Coffee and Cazcabel Coconut.

Nescafe Dessert Editions

nescafe dessert range

In the UK, Nescafé has launched its new Dessert Edition range.

The line comes in two flavors: chocolate caramel brownie mocha and sticky toffee pudding latte. Both contain around 80kcal per mug.

“Dessert Editions offers our consumers the perfect treat to elevate their coffee break or satisfy those afternoon or post-dinner me-moments," says the brand. "We have two delicious and indulgent flavors to choose from: a rich chocolate caramel brownie mocha and an iconic sticky toffee pudding latte, so you can now have your cake, by drinking it too!”

Tequila Cazadores releases Cazadores Café

tequila cazadores coffee

Tequila Cazadores has released Cazadores Café - a ‘deliciously bold and smooth tequila-based coffee liqueur’ – in the US.

The launch was inspired by trending coffee-based cocktails and the popularity of the espresso martini.

“Deep and rich with a subtle sweetness, Cazadores Café boasts vanilla and chocolate notes created from a finely balanced blend of award-winning Cazadores Blanco tequila made with 100% Agave, richly roasted Mexican blend of coffee, and agave nectar,” says the brand.

“Designed for a variety of occasions in mind, Cazadores Café can be enjoyed with friends as a sipping shot, over ice, or as a uniquely delicious twist on the espresso martini.”

Raspberry lemonade

fentimans raspberry lemonade

Botanically brewed soft drinks and mixers brand Fentimans is launching raspberry lemonade: a new addition which joins Victorian Lemonade and Rose Lemonade.

Fentimans already holds a significant share of the branded Premium Lemonade market, according to CGA data, with Rose Lemonade currently being the brand’s biggest flavoured lemonade SKU worth £2m in the UK. The drink is also the fastest-selling flavoured lemonade in on-trade venues.

Jayne Andrews, marketing director at Fentimans, comments: “This is an exciting time for Fentimans and we see this as a real opportunity for further brand growth within the Lemonade category both in the on-trade and off-trade. We know our famous Lemonades are firm favourites with shoppers who seek them out. And our consumer research identified a clear interest in our new Raspberry Lemonade."

Raspberry Lemonade is available in 750ml and 275ml formats.

Electro-Lime Cerca de Cerveza

best day brewing 2

California non-alcoholic beer brand Best Day Brewing has launched its first seasonal release: Electro-Lime Cerca de Cerveza.

The light and refreshing non-alcoholic Mexican-style lager is crafted with sea salt and fresh lime puree, coming in at 75 calories per can.

Ron Lindenbusch, Best DayBrewing’s Chief Innovation Officer, said: “Electro-Lime, our sunshine in a can, is a really special, citrusy brew featuring both fresh lime puree and Motueka hops, which themselves have a unique flavor and aroma of tropical limes. The dash of sea salt kicks up the flavor and character of this beer.”

Best Day Brewing joined the market in 2022 with three non-alcoholic craft beers: Kölsch, Hazy IPA, and WestCoast IPA.

Over the last 26 weeks in California, Best Day Brewing remains the fastest growing top-10 brand in the Non-Alcoholic Craft Beer segment, according to Nielsen data.

Best Day Brewing’s Electro-Lime Cerca de Cerveza is available at select retailers including Whole Foods,BevMo, Target, Total Wine, and H.E.B.; and nationwide via the brewery’s website and Amazon.

Tequila RTD


New tequila RTD brand Drink TSL debuts in the US with two products: Tequila, soda and lime; and The Rosarita.

Friends Seth Jarabek and James Glover designed their brand for beach, barbeques or on the boat – where the Rosarita was conceptualized. “The Rosarita was a happy accident,” say the duo. “We were running low on TSL and had plenty of rosé so we put them together, topped them off with soda, and the Rosarita was born.”

Distributed by MHW, the brand is launching in New York, California, New Jersey and online nationwide.

Targeted at the luxury consumer, the brand’s packaging is inspired by the colors reminiscent of muted summer hues seen during golden hour summer sunsets.

On-trade cocktail mixers


UK soft drinks company Britvic is expanding its range of mixers and juices with the launch of three new Cocktail Mixers that ‘tap into the increasing demand for elevated serves that also deliver on great taste’.

The range features Mojito, Piña Colada and Strawberry Daiquiri mixers, and will be available from August 2023 exclusively for the hospitality channel. Bartenders only need to add the chosen spirit to create the classic cocktails.

“Cocktails are worth an impressive £686m in hospitality, having risen by 132% in the past year [CGA], and represent a significant growth opportunity for outlets,” says Britivic. “The new Britvic Cocktail Mixers were chosen from the top five ‘go-to’ cocktails, as half of consumers say they prefer classic drinks that they know and trust.”

All three mixers come in at under 40 kcal per serve, are HFSS compliant and are suitable for vegans.

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